My Moonfly Ryru Regalorã by ShenZhen XiShang Boutique Packing Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.
PlátaMba'eñongatuha· 2022
My Moonfly Ryru Regalorã
by ShenZhen XiShang Boutique Packing Co., Ltd
Client: ShenZhen XiShang Boutique Packing Co., Ltd
A' Design Award Pláta Winner in Mba'eñongatuha Category
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- Verified Award Winner
- Verify Award Status for #134176
The Design
About My Moonfly Ryru Regalorã
My Moonfly ha'e peteĩ ryru regalorã ojeguerekóva jaisýi rembi'ura (moon cakes) omoĩ hag̃ua Mid-Autumn Festival aja. Ko diseño ohechauka pe Jasy Róga Chína mombe'upy tujápe guáva, ambue kuárto ha korapy oñemoĩva paperkuéra mbohapy dimensión hetereíva rehe. Peteĩ tesape jasy ryepýpe omimbi umi paper ojekutúva rupive, omoheñóiva tembiapokue iñambuéva tesape ha kuarahy'ãgui. Pe ryru oguereko poteĩ moon cakes ha peteĩ ryru'i tenedor ha kysépe. Ojeporu papel iñañeté'ỹva yvy ndive, ojejapóva relieve ha kuarepoti ju rehe. Oguereko 242 rupi 242 rupi 75 milímetro, ko ryru ikatu oñeñongatu peteĩ jehe'apyrãicha hendypýva estante térã mesa ári.
The Recognition
About the A' Design Award Pláta
My Moonfly Ryru Regalorã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ My Moonfly Ryru Regalorã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. My Moonfly Ryru Regalorã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a Mid-autumn moon cake gift box, which presents the Moon Palace in Chinese traditional mythology. The gift box applies a multi-layered 3D paper carving technique to elaborately carve the details of pavilions and palaces. There is a light in the moon, which will beam through the 3D paper carving graphics on the side to display the changes of light and shadow. It offers a subtle yet sentimental experience that highlights the festive air.
- Dimensions & Packaging
- 242x242x75mm
- Production Technology
- It adopts 3D paper carving and eco-friendly paper material. It applies special paper with embossing and gold stamping techniques to perk up.
- Design Challenge
- The difficulty lies in how to differentiate this packaging from others. The designers select the brand-new illustration and outstanding interactive experience. When the light is on, the light beams through the paper carving graphics to show the interaction between light and shadow.
- Research
- The Moon Palace is the palace in the moon according to Chinese mythology. Against the backdrop of the popularity of the Chinese retro style, the young generation adores these elements. The illustration showcases the designers’ imagination of the Moon Palace, by which the designers hope users can get together and reunite at the Mid-Autumn Festival. Thus, this gift box promotes the traditional culture during its selling.
- Inspiration
- It was inspired by paper carving, an artistic expression based on the light that shows the virtuous interaction between tradition and fashion. The illustration design, derived from Chinese traditional poems, expresses the longing for the Moon Palace and the craving for the reunion.
- Project Duration
- This product was started in Shenzhen, China in June 2020, and was finished in Shenzhen, China in July 2020.
- Operation Flow
- Users firstly open the lid and take out the six moon cakes and a box containing forks and knives. Then, users can switch on the light and place the gift box on bookshelves or tables for decoration.
- Team Members
- Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Tengfei Hu
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