Freeze Dried Kafe Ryru Mba'yru Shanghai Yuanshang Culture Communication Co., Ltd. omba'apóva

Freeze Dried Kafe Ryru Mba'yru Shanghai Yuanshang Culture Communication Co., Ltd. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2022

Freeze Dried Kafe Ryru Mba'yru

Shanghai Yuanshang Culture Communication Co., Ltd. -gua

Mba'eporuhára: Huzhou Jinnuokang Health Technology Co., Ltd.

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

34,883

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #134719 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Freeze Dried Kafe Ryru Mba'yru Rehegua

Freeze Dried ha'e peteĩ kafe ryru mba'yru ojejapóva umi jeporukahára pyahu peguarã. Ko mba'yru ombojoaju peteĩ jehecha pyahu umi mba'e ymaguare China arandukuaa rehegua ndive. Pe ta'anga rehegua ñemoñe'ẽ oñemopyenda po mba'e reheve: óro, yvyra, y, tata ha yvy, ha oiporu umi sa'y ymaguare China pegua. Peteĩ mba'yru guasu oguereko hyepýpe heta mba'yru michĩvéva, upéicha rupi pe aty ndahasýi oñeñongatu ha ojegueraha hağua. Peteĩteĩva mba'yru michĩ ikatu oñemboty jey, upéva oipytyvõ ojeikuaa hağua mboy kafe ojeporúpa. Pe kuatia okapegua oñemboja'anga kuatia coated ári, ha umi mba'yru michĩ ojejapo polipropileno-gui.

Jeguerohory

A' Design Award Itaju Rehegua

Freeze Dried Kafe Ryru Mba'yru ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Freeze Dried Kafe Ryru Mba'yru ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Freeze Dried Kafe Ryru Mba'yru omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Tuichakue ha Ñemyenyhẽ: Diameter 95mm
Height 130mm
Ñe'ẽ Rape: Ingenious, Quality, Fashion
Ñeapopy Tecnología: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Diseño Jepy'apy: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Ñesẽheka: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiración: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Proyecto Ára Tuichakue: The project started in Shanghai in November 2020 and ended in May 2021.
Mba'apo Rape: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.