Pláta Mba'eñongatuha · 2022
Lowen Ñemongora Kirmo (Cerveza)
by China Resources Snow Breweries Ltd.
- A' Design Award Pláta 2022 in Mba'eñongatuha
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 27,400
- Verification code 8192D7FC95 · Verify this award
Colors
About Lowen Ñemongora Kirmo (Cerveza)
Lowen ha'e peteĩ ñembopaje'apo cerveza aty peteĩchagua rehegua. Pe apopyre ojoaju ta'anga ojekuaáva bolígrafo reheve, mezzotint arte ha okára tatuaje ta'anga rehegua. Umi mba'e geométrico ha color hendypúva ohechauka umi ha'ẽ iñambueva, oĩ frambuesa, guinda ha Weissbier, upéicha peteĩteĩ ojekuaa pya'e ha hendápe. Umi ta'anga ombojoja mba'e sagua'a ha mansóva omoheñói peteĩ jehecha mbaretete ha tekove aty rehegua. Umi lata ojejapo aluminio-gui ha umi limeta ojejapo vidrio-gui. Peteĩ ñembohai apopyre hesakãva oñongatu opaite ta'anga hesakã ha hekopetéva.
About the A' Design Award Pláta
Lowen Ñemongora Kirmo (Cerveza) ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Lowen Ñemongora Kirmo (Cerveza) ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Lowen Ñemongora Kirmo (Cerveza) ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Dimensions & Packaging
- 70 mm x70 mm x17 mm
- Production Technology
- The can is made of aluminum and the bottle is made of glass.
- Design Challenge
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Inspiration
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Project Duration
- The project started in 2020 and finished in March, 2022.
- Operation Flow
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
