Pláta Mba'eñongatuha · 2022
Neon Zebra Brand Launch Neon Zebra: Ryru Y'uhápe Guarã
by PepsiCo Design and Innovation
- A' Design Award Pláta 2022 in Mba'eñongatuha
- Estimated Number of Design Views: 39,662
- Verification code 4B62D7FEAE · Verify this award
Colors
About Neon Zebra Brand Launch Neon Zebra: Ryru Y'uhápe Guarã
Neon Zebra ha'e peteĩ ryru ojejapóva umi cocktail mixer aty peguarã. Peteĩteĩ lata ha ryru y'uhápe oreko peteĩ recete y'u ojehe'áva ndaijojahái, hérava Neon Zebra equation. Ko recete ohechauka umi ojoguávape mba'éichapa ojejapo peteĩ y'u ojehe'áva ko mba'e apopyre ndive. Peteĩteĩ lata ojapo mokõi cocktail, ojepe'áva oñemboja'o hağua. Umi ta'anga garnish ojehechaukáva mba'e apopyre ykére hína ovytĩmi, oiporúva peteĩ lima pehẽ ha menta ombopypuku hağua. Umi garnish osẽ ta'anga mbaretete mokõi jekuaáva térã forma mbohapy jekuaáva ramo, ha ohupyty pe Neon Zebra yvy rekove.
About the A' Design Award Pláta
Neon Zebra Brand Launch Neon Zebra: Ryru Y'uhápe Guarã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Neon Zebra Brand Launch Neon Zebra: Ryru Y'uhápe Guarã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Neon Zebra Brand Launch Neon Zebra: Ryru Y'uhápe Guarã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It’s the playful way we explain to our consumers how to make the perfect mixed drink with our product. Each can makes two cocktails, perfectly portioned to share. The garnish images we feature alongside Neon Zebra are simple and easy: a lime slice and some mint add depth. In bold 2D graphics or fun 3D forms, these garnishes help to bring the wild Neon Zebra world to life.
- Inspiration
- With at-home cocktail culture on the rise throughout 2020, the mixer category saw 28% growth. There was an opportunity to break into the mixer category with a fresh offering and reach a new generation of consumers with different mixology habits. Enter Neon Zebra, an option that consumers can feel confident enjoying on a night in, or bringing to a party, pre-game, or game night.
