Lay's Smiles Campaign Tembi'u Mbotypy by PepsiCo Design and Innovation

Lay's Smiles Campaign Tembi'u Mbotypy by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2022

Lay's Smiles Campaign Tembi'u Mbotypy

by PepsiCo Design and Innovation

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #137247

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Smiles Campaign Tembi'u Mbotypy

Lay's Smiles Campaña ha'e peteĩ tembi'u mbotypy diseño oñemosẽva Rusia-pe. Peteĩ tova guasu opukáva ha'e umi ta'ãnga tuichavéva opa mbotypy-pe. Pe mbotypy oñongatu gueteri Lay's rehegua identidad visual ha umi sa'y omohesakãva mba'eichaguápa pe tembi'u he'ẽ. Avei ojehechauka pe mbotypy-pe mba'éichapa oñepytyvõ Friendship Program-pe, Best Buddies Foundation mba'e. Peteĩ ruble oñeme'ẽ pe programa-pe opa mbotypy ojejogua vove. Pe tembiapo he'ase ha'e oñemombe'u peteĩ marandu porã ha oje'e pe marca ojapoha mba'e iporãva tetã rayhupápe.

The Recognition

About the A' Design Award Brónse

Lay's Smiles Campaign Tembi'u Mbotypy ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Lay's Smiles Campaign Tembi'u Mbotypy ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Lay's Smiles Campaign Tembi'u Mbotypy ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After a challenging year, Lay’s felt the world could use a dose of happiness. So Lay’s launched its latest iteration of its Smile Campaign in Russia, promoting positive vibes and sharing joy with others. The Smile Campaign is supporting a local foundation–a move for Lay’s to take a big step forward in establishing itself as a purposeful brand. The Lay’s Smile Campaign supports the Friendship Program of the Best Buddies Foundation with one ruble donated from each pack purchased.
Inspiration: The design challenge for the Lay’s Smile Campaign was to bring together many different important elements to create a cohesive and joyful pack. The Design Team needed to include both a smiling face as the main design element, stay true to the overarching Lay’s VIS for brand unity and maintain flavor cues, while visually incorporating the support of the Best Buddies Foundation.

Read the Press Release