Pepsi New Year 2022 LTO Mba'yru Kañytĩ Ryru (Lata) by PepsiCo Design and Innovation

Pepsi New Year 2022 LTO Mba'yru Kañytĩ Ryru (Lata) by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.

ItajuMba'eñongatuha· 2022

Pepsi New Year 2022 LTO Mba'yru Kañytĩ Ryru (Lata)

by PepsiCo Design and Innovation

A' Design Award Itaju Winner in Mba'eñongatuha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2022 LTO Mba'yru Kañytĩ Ryru (Lata)

Pepsi New Year 2022 LTO ha'e peteĩ aty poteĩ mba'yru kañytĩ ryru (lata) ojejapóva edición limitada-pe ára roy arete pukukue peguarã. Umi lata oñemoherakuã Rusia-pe peteĩ campaña de marca arete rehegua ryepýpe. Umi ta'anga arete rehegua ojejapo oĩ porã hag̃ua opa arete aja pukukue, opáva Año Nuevo ndive. Pe diseño avei omoasãi marca pe empaque mboypýri umi tembiapoite interactivo rupive. Umi consumidor ikatu omoñe'ẽ peteĩ QR código oĩva lata ñavõre peteĩ smartphone ndive og̃uahẽ hag̃ua promoción-kuérape, oĩháme avei pa'ũ ojegana hag̃ua hoodie ha remera edición limitada omimbíva pytũmbýpe.

The Recognition

About the A' Design Award Itaju

Pepsi New Year 2022 LTO Mba'yru Kañytĩ Ryru (Lata) ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Pepsi New Year 2022 LTO Mba'yru Kañytĩ Ryru (Lata) ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Pepsi New Year 2022 LTO Mba'yru Kañytĩ Ryru (Lata) omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
Inspiration: Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.

Read the Press Release