By Beth Colágeno Suplemento Ñembotyha by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.
ItajuMba'eñongatuha· 2022
By Beth Colágeno Suplemento Ñembotyha
Client: Depot Creative
A' Design Award Itaju Winner in Mba'eñongatuha Category
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The Design
About By Beth Colágeno Suplemento Ñembotyha
Pe agénsya oñembojerovia omoheñóivo peteĩ sistema identidad visual ha ñembotyha ñemohenda, oĩhápe peteĩ mohã ojejapo específicamente ko atelier iporãitereíva-pe ĝuarã. Ikatuhápe opa mba'e ojeporúva ojeporavo hikuái credencial ambiental rupi, oĩhápe jeporu rire mba'e vai reciclado, kuatia FSC ha tinta soja-gui. Ko ñembotyha oiporu peteĩ paleta sa'y hovy hũ ha pastel resa'ỹijóva, mba'e porã iporãitereíva, mba'e apopyre ha ñembosako'i sutil omoheñóivo peteĩ sentido ojepalpáva lujo ha prestigio rehegua.
The Recognition
About the A' Design Award Itaju
By Beth Colágeno Suplemento Ñembotyha ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ By Beth Colágeno Suplemento Ñembotyha ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. By Beth Colágeno Suplemento Ñembotyha omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Dimensions & Packaging
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Tags
- Beauty, Luxury, Premium
- Production Technology
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Design Challenge
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Research
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inspiration
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Project Duration
- June 2020-July 2021, Sydney Australia
- Operation Flow
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- Team Members
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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