Tianmu Yunwu Tea Ka'aygua Ñemoheñói Huiqiong Yang omba'apóva

Tianmu Yunwu Tea Ka'aygua Ñemoheñói Huiqiong Yang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2022

Tianmu Yunwu Tea Ka'aygua Ñemoheñói

Huiqiong Yang -gua

Mba'eporuhára: Xinchang County Government

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

25,946

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #138145 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Tianmu Yunwu Tea Ka'aygua Ñemoheñói Rehegua

Tianmu Yunwu Ka'ay ha'e peteĩ jopói ryru oñemboysáva ka'ay oñeñemúva mba'e techaukaháicha Xinchang-pe guarã. Pe ryru okára oñemoĩ yvyty apottéicha ha oiporu mokõi jokuaha oñenohẽkuaáva. Ryru oñembopéramo, pe ryru oñemombytéva pýpe oĩva oñemopu'ã, ha upéicha oñemoheñói yvyty, yvy ha araikutu techauka. Pe hechapyre ha'e omopyendáva pe tetã Guarini Sy Karu jehecharãva rehe, ha ombojoaju umi mba'e ymaguare ojehecha jey ha'e ra'ãva. Pe jopói ryru oguereko 300 ojoaju 200 ojoaju 180 milímetro ha pe ryru oguereko 90 ojoaju 90 ojoaju 90 milímetro.

Jeguerohory

A' Design Award Pláta Rehegua

Tianmu Yunwu Tea Ka'aygua Ñemoheñói ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Tianmu Yunwu Tea Ka'aygua Ñemoheñói ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Tianmu Yunwu Tea Ka'aygua Ñemoheñói ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This is tea packaging, and Tianmu Yunwu tea is used as a souvenir for traveling in Xinchang. The overall packaging gift box is in the shape of a mountain, and the two-layer pull-up structure is integrated into the visual expression of the Queen Mother’s feast culture. Pack a unique vision and a wonderful experience.
Tuichakue ha Ñemyenyhẽ: Gift box size: 300 mm x 200 mm x 180 mm
Jar size: 90 mm x 90 mm x 90 mm
Ñe'ẽ Rape: packaging, vision, creativity, structure, oriental aesthetics
Ñeapopy Tecnología: The overall packaging gift box takes the mountain as the shape of the two-layer pull-up structure, and then integrates the visual expression of the Queen Mother's feast culture, which is not only easy to identify, but also easy to spread quickly in the market. The product packaging of Laoyunwu tea has a unique vision and a beautiful experience. The main visuals of the outer box, the Queen Mother's Banquet and the outer box black, not only reflect the tea culture of Tianmu Yunwu brand, but also conform to the aesthetics and preferences of contemporary young people. The packaging method of the inner packaging adopts the perfect integration of the mountain-shaped appliance jar and the ground form. At the same time, the packaging structure adopts the upper and lower two-layer pull-out type, and the special structure of the jar is lifted at the same time, forming a scene-based, simple and convenient mountain terrain paper. The mold is fixed, which is environmentally friendly and cost-saving. When the box is opened, the jar rises, forming a scene of mountains, ground and clouds for easy display and display.
Diseño Jepy'apy: The difficulty of design lies in excavating the local culture and how to integrate the product with the local culture to form an organic whole. In terms of packaging structure, how to realize the lifting of the can when it is pulled, forming a creative structural point of interaction and making the packaging more distinctive. How products can drive local industries and stimulate the development of the local economy.
Ñesẽheka: Through the exploration of the local tea culture background and historical culture in Xinchang, the packaging integrates myths, mountains, land and clouds into the whole packaging gift box, forming an organic whole with the local culture. Extraction of the concept of pot shape - Shenxianju is a famous mountain in ancient times, known as Tianmu Mountain, and the tea growing environment is superior. Extraction of the terrain concept of Xinchang - Xinchang has been the hometown of tea production since ancient times. Cloudscape Concept Extraction - Cloud Sea is one of the Eight Wonders of Immortal Residence, surrounded by clouds and mists, it is exceptionally beautiful, and being in it is like entering a fairyland. The unique local culture will be used to create travel companion gift products with local characteristics to drive the development of local industries.
Inspiración: Inspired by the map of the Queen Mother's Banquet, it explores the local culture and integrates myths, mountains, land and clouds into the entire packaging gift box to form an organic whole with the local culture.
Proyecto Ára Tuichakue: The project started in Chengdu in March 2021, completed in Chengdu in June 2021, and exhibited in Xinchang in August 2021.
Mba'apo Rape: The research and development of Tianmu Yunwu Tea products draws inspiration from nature and oriental cuisine, and uses traditional and ancient craftsmanship to create rich tastes. The product packaging mainly takes the mountain as the vessel, the ground as the shape, the cloud as the environment, and the Queen Mother as the background, closely following the Xinchang Tianmu tea culture, combining the Queen Mother's feast and the national tide, and modernizing the traditional elements as the innovation. The visual presentation of the main body resonates with consumers emotionally, thereby showing individuality, culture, and high appearance.
Aty Rembiguái: Huiqiong Yang
Xu Liu
Jin Gao.
Ta'ãnga Mba'eñemoneĩ: Image #1: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #2: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #3: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #4: Designer Huiqiong Yang, Packaging Vision, 2021.
Image #5: Designer Huiqiong Yang, Packaging Vision, 2021.