Roundooze Chickpea Snack Mba'epuru Jehepyme'ẽ: Snack Jehepyme'ẽ by Salvita Bingelyte

Roundooze Chickpea Snack Mba'epuru Jehepyme'ẽ: Snack Jehepyme'ẽ by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2022

Roundooze Chickpea Snack Mba'epuru Jehepyme'ẽ: Snack Jehepyme'ẽ

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

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Colors

The Design

About Roundooze Chickpea Snack Mba'epuru Jehepyme'ẽ: Snack Jehepyme'ẽ

Kuatia Moñe'ẽrã: Roundooze Chickpea Snack ha'e peteĩ jehepyme'ẽ ñemoha'ãnga garbanzo kaigue haguã. Pe ta'ãnga ombohupyty 8 he'ẽ, 6 he'ẽ hyakuã porã ha 2 he'ẽ hyakuã sy. Umi he'ẽ hyakuã porã ojehechauka peteĩ hũ apopyre ári ha umi he'ẽ hyakuã sy peteĩ hũngy apopyre ári. Peteĩ ñembopory ojeguerúva Roundooze logo-gui ombohape pe ta'ãnga rechaukaha. Peteĩ-teĩ syry pouch orekó henda ojekytĩmbyre ojoguáva tesa ha juru rehe, ikatu haguãicha ojehecha umi garbanzo mba'e ojejogua mboyve. Umi letra ipy'aporãva ha sa'imi sa'y omoheñói peteĩ ta'ãnga ivevúiva ha ovy'áva. Peteĩ-teĩ pouch oguereko 145 mm ipe ha 210 mm iyvate.

The Recognition

About the A' Design Award Brónse

Roundooze Chickpea Snack Mba'epuru Jehepyme'ẽ: Snack Jehepyme'ẽ ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Roundooze Chickpea Snack Mba'epuru Jehepyme'ẽ: Snack Jehepyme'ẽ ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Roundooze Chickpea Snack Mba'epuru Jehepyme'ẽ: Snack Jehepyme'ẽ ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)