Hometown Flavor Arróz Fideo Ñemohenda by Changshu Institute of Technology

Hometown Flavor Arróz Fideo Ñemohenda by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2022

Hometown Flavor Arróz Fideo Ñemohenda

by Changshu Institute of Technology

Client: Changshu Institute of Technology

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner
Verify Award Status for #138716

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hometown Flavor Arróz Fideo Ñemohenda

Yunnan-pe oiko heta ava yvypóra michĩvéva orekóva ijehegui tembi'u reko. Tembi'u tradicional ymaguaregua Yunnan-pegua ramo, arróz fideo ikatu oñembojehe opaite tembi'u ha tembiporu opaichagua ndive ojejapo hag̃ua he'ẽ iñambuéva. Arróz fideo rupive mba'eapo ramo, umi diseñador omoheñói ha omoĩporã ko serie Yunnan arróz fideo apopyre oñembojehe rupi ava yvypóra michĩvéva Yunnan-pegua ao ha he'ẽnguéra rehe. Tembi'u ñongatu mba'eporukuaa ko'ãgagua rupive, Yunnan he'ẽ oñemomba'eguasu arapyre javevépe.

The Recognition

About the A' Design Award Pláta

Hometown Flavor Arróz Fideo Ñemohenda ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Hometown Flavor Arróz Fideo Ñemohenda ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Hometown Flavor Arróz Fideo Ñemohenda ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
Dimensions & Packaging: Width 145mm x Length 200mm x Height 40mm
Tags: Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
Production Technology: The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
Design Challenge: How to use vision to express taste is the most challenging part of design.
Research: This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
Inspiration: Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
Project Duration: The project started in March 2021 in Kunming and finished in May 2021 in Kunming
Operation Flow: Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
Team Members: Liu Sirong
Image Credits: Image#1: Illustrator, Liu Sirong, Portrait, 2020.