Jinlongquan Cerveza Ñembotyha Jin Zhang omba'apóva

Jinlongquan Cerveza Ñembotyha Jin Zhang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2022

Jinlongquan Cerveza Ñembotyha

Jin Zhang -gua

Mba'eporuhára: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

39,283

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #138718 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Jinlongquan Cerveza Ñembotyha Rehegua

Jinlongquan cerveza oipota omboguata peteĩ producto gama media ha yvatekue ikatúva omombe'u marca tembiasakue puku añoite ha avei ombovy'a consumidor-kuérape calidad porã; diseñador-kuera oipuru ilustración hetakue oha'ãnga haguã lúpulo, avati trigo akã, tonel kuatiagua, cerveza, y ñepyrũ ha ambue mba'e, upéva rupive ñembotyha oguereko atributo industria cervecera rehegua imbaretéva; tuichavéva, ilustración-kuera oike marca ta'ãnga símbolo dragón chino escultura rehegua Jinlongquan destilería tenda ypykuépe 1978-pe, ha avei logo letra ha marca pytã ñemoĩporãve pyahu, omoheñóiva jekuaa marca imbaretéva.

Jeguerohory

A' Design Award Pláta Rehegua

Jinlongquan Cerveza Ñembotyha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Jinlongquan Cerveza Ñembotyha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Jinlongquan Cerveza Ñembotyha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Tuichakue ha Ñemyenyhẽ: 80*250mm（jar）
Ñe'ẽ Rape: Beer, Jinlongquan, SANBU, Wuhan packaging design
Ñeapopy Tecnología: The bottle is made of iron
Diseño Jepy'apy: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Ñesẽheka: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiración: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Proyecto Ára Tuichakue: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Mba'apo Rape: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patente-kuéra: InBev jinlongquan beer (Hubei) Co., Ltd
Aty Rembiguái: Designer: Jin Zhang
illustration: Jin Zhang