Meiyitian Ñemyerakuã Katupyry by Chong Peng is a highly esteemed winner of the very prestigious 2022 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.
BrónseMba'eñongatuha· 2022
Meiyitian Ñemyerakuã Katupyry
by Chong Peng
Client: Yili Group
A' Design Award Brónse Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Meiyitian Ñemyerakuã Katupyry
Meiyitian ha'e peteĩ ñemyerakuã katupyry ñemoĩ oñondivepáva peteĩ ajaka jehaipy ndive peteĩ marca múndo virtualpe. Pe ajaka orekóva mba'e ta'ãnga mokõi ha mbohapy dimensión-pegua, ojejapóva marca rérante rehe, ojapóva peteĩ marca mba'e mongakuaaha. Umi oñemu'ãva oikuaauka umi ta'ãnga peteĩ aplicación selular reheve ha oike pe múndo virtual pe marca ojapóva. Pe múndo virtual apytépe, oĩ ñembosarái interactivo ha peteĩ sistema oñemongakuaa hag̃ua muñeca, avei ikatu oñembyaty jopói. Pe tembiapo katupyry ha'e omopyenda hag̃ua peteĩ jekupyty hasykuérava marca ha umi mitãrusu oñemu'ãva apytépe.
The Recognition
About the A' Design Award Brónse
Meiyitian Ñemyerakuã Katupyry ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Meiyitian Ñemyerakuã Katupyry ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Meiyitian Ñemyerakuã Katupyry ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Dimensions & Packaging
- Width65mmxDepth65mmxHeight220mm
- Tags
- Virtual brand world,Smart and connected,Brand IP design
- Production Technology
- Mobile Internet AI technology
- Design Challenge
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Research
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Inspiration
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Project Duration
- The project started in August 2021 in China
- Operation Flow
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Team Members
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
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