Artem Luxury Watch Straps Mba'eichaguápa oiporu: Mba'ejegua Joel Derksen omba'apóva

Artem Luxury Watch Straps Mba'eichaguápa oiporu: Mba'ejegua Joel Derksen omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2022

Artem Luxury Watch Straps Mba'eichaguápa oiporu: Mba'ejegua

Joel Derksen -gua

Mba'eporuhára: Studio Otherness

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

15,879

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #139454 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Artem Luxury Watch Straps Mba'eichaguápa oiporu: Mba'ejegua Rehegua

Artem Luxury Watch Straps ha'e peteĩ mba'ejegua ojejapóva umi jeguaka jyva rehegua ombyatýva imba'e porãva. Pe okápe oĩva oñemboguejy oñehecha hag̃ua peteĩ caja frosted vellum-gui ojejapóva, oñeípa hikuái peteĩ ykére peteĩ tapa sella reheve. Peteĩ foam-gui ojejapóva ojoko pe jeguaka ipytu'ũme. Pe forma sã ha escultural ohechauka umi rembe' hatã ha pe kyre'ỹ tekniko. Pe foil ojeikutúva ha pe kuatia hũ ha azul akỹgua ombopyahu ha ombohesakã imba'e porã ha teknikorã. Pe estructura ojejapo ohechauka porã hag̃ua pe mba'e oñemyasãi jave.

Jeguerohory

A' Design Award Brónse Rehegua

Artem Luxury Watch Straps Mba'eichaguápa oiporu: Mba'ejegua ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Artem Luxury Watch Straps Mba'eichaguápa oiporu: Mba'ejegua ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Artem Luxury Watch Straps Mba'eichaguápa oiporu: Mba'ejegua ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Tuichakue ha Ñemyenyhẽ: 80mm W x 20mm D x 270cm L
Ñe'ẽ Rape: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Ñeapopy Tecnología: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Diseño Jepy'apy: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Ñesẽheka: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiración: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Proyecto Ára Tuichakue: 4 months, Netherlands
Mba'apo Rape: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Aty Rembiguái: Creative Director: Joel Derksen
Ta'ãnga Mba'eñemoneĩ: Photographer: Ingmar Swalue