Hightail Ñembohetajey by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.
FieroMba'eñongatuha· 2022
Hightail Ñembohetajey
Client: Depot Creative
A' Design Award Fiero Winner in Mba'eñongatuha Category
- 13,810
- Verified Award Winner
- Verify Award Status for #139774
The Design
About Hightail Ñembohetajey
Pe agencia oñemomba'apo omoheñói hag̃ua marca réra, ñe'ẽ reko ha avei identidad visual ha envase diseño peteĩ accesorio pyahu moto kyhỹ-pe g̃uarã. Pe mba'apokue oguereko heta criterio específico, pe envase oikova'erãha kuimba'e ha kuña-pe g̃uarã, ikatu hag̃uáicha ojeporu jey, omoneĩ producto jehecha porã ha ipohỹi transporte hepyme'ẽ hag̃ua. Pe bolsa película ojuehegua heta capa ñembohekopyahu ha ijojaha'ỹva oñediseña oñembohovái hag̃ua opavave cliente rembiapokue, ha avei oguereko opaite mba'e joguaha oikotevẽva oñepyrũ ha omba'apo hag̃ua; producto, clips sujeción, espaciador ha folleto mba'éichapa ojejapo.
The Recognition
About the A' Design Award Fiero
Hightail Ñembohetajey ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Hightail Ñembohetajey ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Hightail Ñembohetajey oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs. - Dimensions & Packaging
- Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish
Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish - Tags
- Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
- Production Technology
- The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
- Design Challenge
- The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
- Research
- Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.
The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs. - Inspiration
- The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
- Project Duration
- 2017-2019, Sydney Australia
- Operation Flow
- Simple tear apart packaging with a zip lock closure for reuse.
- Team Members
- Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
