Bethru Mba'epuru Mopotĩ Renda Izabela Jurczyk omba'apóva

Bethru Mba'epuru Mopotĩ Renda Izabela Jurczyk omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2022

Bethru Mba'epuru Mopotĩ Renda

Izabela Jurczyk -gua

Mba'eporuhára: Bethru

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

14,126

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #140558 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Bethru Mba'epuru Mopotĩ Renda Rehegua

Bethru ha'e peteĩ jehechauka apo peteĩ mba'epuru mopotĩ óga rembiapo rehegua, ojejapóva ita'ýi rupive ha peteĩ vosa spray ojeporujeýva. Ko'ã ita'ýi ojejapo 93 porsiénto tembi'u yvy rembiasakue reheve ha ndaha'éi mymba rehegua, ndojeporúiva mymba ári jehecha ha ndaikatúi ipype microplástico. Peteĩ-teĩ ita'ýi okañy y ykuápe ha omopotĩ 300 mililítro y mopotĩ rehegua. Pe vosa spray ojejogua peteĩ jey ha ojeporujey heta jey, upéicha omomichĩ plástico rembyre. Ita'ýikuéra ojejaho'i kuatiápe ha umi caja ojejapo kuatia ojeporujeyva'erã guive. Umi hũ ha mba'éichapa ojejapo pe mba'epuru osẽ yvy ape ári reheguágui.

Jeguerohory

A' Design Award Fiero Rehegua

Bethru Mba'epuru Mopotĩ Renda ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Bethru Mba'epuru Mopotĩ Renda ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Bethru Mba'epuru Mopotĩ Renda oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
Tuichakue ha Ñemyenyhẽ: printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C

individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing

individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK

leaflet
Technical projection.
Pantone solid uncoated 292U
embossing

shipper box / 698 x 659 mm
Technical projection
white printing
Ñe'ẽ Rape: packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
Ñeapopy Tecnología: The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
Diseño Jepy'apy: The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
Ñesẽheka: We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
Inspiración: Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
Proyecto Ára Tuichakue: The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
Mba'apo Rape: BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
Aty Rembiguái: brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz
Ta'ãnga Mba'eñemoneĩ: Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design