Broken Top Brewing Co Craft Beer Y'ehe Jere Jackie Jiabei Jiang omba'apóva

Broken Top Brewing Co Craft Beer Y'ehe Jere Jackie Jiabei Jiang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2022

Broken Top Brewing Co Craft Beer Y'ehe Jere

Jackie Jiabei Jiang -gua

Mba'eporuhára: BrokenTop Brewing Co

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

10,886

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #140639 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Broken Top Brewing Co Craft Beer Y'ehe Jere Rehegua

Broken Top Brewing Co Craft Beer ha'e peteĩ y'ehe jere ojejapo vaekue peteĩ marca craft beer michĩva g̃uarã, ombo'apóva IPA ha pilsner. Pe diseño gráfico ojejapo umi juguete tapicha guive. Peteĩ logo ojeikéva oñemoambue umi color pe línea de producto peteĩ-teĩva g̃uarãma, ha oñembojoaju pe diseño ndive ojejapo hag̃ua peteĩ ilusión visual. Umi lata ojejapo aluminio hovy guive, oñemomba'apo hikuái ohupytývo peteĩ tono navy pyahê, ndaha'éiva ojehecha ijojaha umi lata aluminio-pe. Pe ha'ãnga ojejapo ta'anga puku impresión ink-jet ultra-pya'e reheve, peteĩ capa tinta morotĩ ndive, upéva omboetereíve umi diseño. Pe lata 211 estándar oguereko 12 onza.

Jeguerohory

A' Design Award Fiero Rehegua

Broken Top Brewing Co Craft Beer Y'ehe Jere ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Broken Top Brewing Co Craft Beer Y'ehe Jere ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Broken Top Brewing Co Craft Beer Y'ehe Jere oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Tuichakue ha Ñemyenyhẽ: standard 211 body diameter can for 12oz beverage
Ñe'ẽ Rape: packaging, craft beer, beverage, beverage packaging, can, aluminum
Ñeapopy Tecnología: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Diseño Jepy'apy: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Ñesẽheka: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiración: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Proyecto Ára Tuichakue: Project started in early 2021 and finished in late September 2021 in New York City.
Mba'apo Rape: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Aty Rembiguái: Jackie Jiabei Jiang
Ta'ãnga Mba'eñemoneĩ: Not applicable