Kellipops Ñembojapópa by Antonia Skaraki

Kellipops Ñembojapópa by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2023

Kellipops Ñembojapópa

by Antonia Skaraki

Client: Viap

A' Design Award Fiero Winner in Mba'eñongatuha Category

16,507

Verified Award Winner

Verify Award Status for #141266

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kellipops Ñembojapópa

Ñembyasy'y; Tapiapo; Chocolate opaite hendápe. Ejesareko Charlie ha Fábrica de Chocolate rehe. Mba'éichapa oikóta peteĩ ára upépe? Umi chocolate karamelo osẽta hekovégui ha imimby tuichávandi, oñembojejoárõta nde jerére, ohenóita ndéve reñembosarai hag̃ua hendive ha ejapo hag̃ua nderecha. Ñepyrũhápe, umi diseñador ohecha chupekuéra hemiandúpe ha hendúpa chupekuéra opokapy. Ohecha chupekuéra hekovépe oikutu ha oñe'ẽ tepyguasúpe. Upéi odiseña. Ipuhypy rehe, heanatomía rehe, umi mba'e ama ha sa'y imimby hetáva ojeheróva potapy ndojehupi'ỹva chupekuéra rehe.

The Recognition

About the A' Design Award Fiero

Kellipops Ñembojapópa ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Kellipops Ñembojapópa ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Kellipops Ñembojapópa oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
Dimensions & Packaging: Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm
Tags: Rebranding, packaging design, snack, chocolate snack
Production Technology: Plastic Doypack
Inspiration: The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
Project Duration: The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
Team Members: Creative Director - Antonia Skaraki
Art Director - Andreas Deskas