Prakrishi Eirete Ryru Mbojegua by Vishal Vora

Prakrishi Eirete Ryru Mbojegua by Vishal Vora is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2023

Prakrishi Eirete Ryru Mbojegua

by Vishal Vora

Client: Prakrishi

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Colors

The Design

About Prakrishi Eirete Ryru Mbojegua

Prakrishi ha'e peteĩ ryru mbojegua ojejapóva poteĩ eirete he'ẽ ambueichaguáva rehegua. Ko aty ombotuichave peteĩ marandu ymaguare ha omoĩngove hese pe hekokatu michĩmíva ha pe morotĩ nandi tuicháva. Peteĩ ta'anga ojejapóva káva pepo rehe oiko chugui pe mba'e ojehechaukavéva. Pe ta'anga ome'ẽ ko eirete atýpe peteĩ teko hekopegua ha oipytyvõ umi ojoguávape oikuaa hag̃ua umi poteĩ he'ẽ ojuavýva estante ári. Peteĩteĩva eirete oñemyenyhẽ peteĩ vidro ryrúpe orekóva 180 milímetro ijyvatekue ha 100 milímetro ipekue. Pe ryru kuatia'atã ha pe hu'ãgua ahoja ojekuatiajopy kuatia morotĩ tee ijape karapãva ári.

The Recognition

About the A' Design Award Pláta

Prakrishi Eirete Ryru Mbojegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Prakrishi Eirete Ryru Mbojegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Prakrishi Eirete Ryru Mbojegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)