Guo Nian Hao Ñembojaho Xiaohongshu omba'apóva

Guo Nian Hao Ñembojaho Xiaohongshu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2023

Guo Nian Hao Ñembojaho

Xiaohongshu -gua

Mba'eporuhára: Xiaohongshu

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

10,582

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #142120 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Guo Nian Hao Ñembojaho Rehegua

Xiaohongshu-pe 2022 Ary Pyahu regalo ryru ou peteĩ tembiasakue Spring Festival rehegua guive. Osegívo ymaguare ñande rembiapokue, Xiaohongshu omoĩporã peteĩ aty iñambuéva Tesapére, Pu ha Pytãme guive. Umi regalo-pe oĩ peteĩ camping pytã resape, Halli Galli, sobre pytã ha peteĩ arapapaha pytã jehechaukahápe Xiaohongshu-pe. Ko regalo ryru ombojoaju umi tembiasakue legendario mbohapy mba'éichagua regalo ndive, omoheñóivo peteĩ tape ipyahúva diseño rehegua tekoypykuéra guive. Oipotase oikuaauka vy'apavẽ porãitéva Año Nuevo Chino-pe guarã ha ome'ẽ peteĩ herencia cultural tembiapoupy pyahu-pe.

Jeguerohory

A' Design Award Fiero Rehegua

Guo Nian Hao Ñembojaho ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Guo Nian Hao Ñembojaho ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Guo Nian Hao Ñembojaho oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Continuing the tradition of our ancestors, Xiaohongshu have prepared a different set of "Light", "Sound", and "Red".
The gifts include a camping night light, Halli Galli, red envelopes and a red calendar book representing Xiaohongshu.
According to the records of "Nian" 's appearance, Xiaohongshu have designed a new recognizable "Nian" character for the gift box, which appears in different forms throughout the package.
Tuichakue ha Ñemyenyhẽ: Width 345mm* Depth 285mm* Height 100mm
Ñe'ẽ Rape: Packaging Design, Chinese new year, Gift box, Nian, Recyclable material
Ñeapopy Tecnología: Xiaohongshu have tried our best to pick recyclable material and lightweight paper for the package. In particular, the molded trays use a natural and environment-friendly material made from bagasse.
Diseño Jepy'apy: The most challenging part is to propose a young and creative concept combined with a traditional story. The packaging material and structure have been repeatedly tested to ensure they are lightweight and eco-friendly.
Ñesẽheka: According to the legend, there was a monster called "Nian". Every year on Lunar New Year's Eve it would come out and attack livestock and villagers. Later, people found that "Nian" was afraid of three things, namely light, sound, and red. Therefore, they prepared lanterns, firecrackers, and spring couplets on New Year's Eve, and they drove away "Nian" successfully. To celebrate a safe year, people happily went out to the streets and greeted each other with the phrase: "Guo Nian Hao(Happy New Year)!"
Inspiración: Xiaohongshu 2022 New Year gift box comes from a legend about the Spring Festival.
This Gift box passes on New Year traditions to the younger generation through an innovative combination of legends and stories.
Proyecto Ára Tuichakue: The project was launched in Shanghai in JAN 2022.
Mba'apo Rape: Gifts could only be found after tearing off the riddle sealed on the cover.
Aty Rembiguái: Mengchao Lu
Chenjing Zhang
Zijian Chen
Hui Li
Tao Wen
Yiwen Xiao
Ta'ãnga Mba'eñemoneĩ: REDstudio@Xiaohongshu,Shanghai
Ya Li, Yuqi Wang, Xiaocheng Liu