Jiang Hu Kagua Ryru Alcohólico Rehegua by Wei Li

Jiang Hu Kagua Ryru Alcohólico Rehegua by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2023

Jiang Hu Kagua Ryru Alcohólico Rehegua

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Kagua Ryru Alcohólico Rehegua

Jiang Hu ha'e peteĩ kagua ryru ojejapo vaekue huang jiu-pe g̃uarã, peteĩ kagua Chino arroz-gui ojejapo tradicional. Pe botella iñakãgua ipohýi porã ikatu hag̃uáicha ojeporu kuatiañe'ẽ mbotyha ramo, ha avei ikatu ojejere ha ojeporu vasoicha. Pe botella ha'e michĩmi, ojoja porãva umi tekoha oiporúva kagua sa'imi. Pe kája okápegua ojejapo foama-gui, kuatia rangue, upéicha rupi upe kája voi omo'ã pe botella oñemondo aja. Umi ta'ãnga ojeporu ha'e peteĩ marandu'i tuja Chino-gui, ojehechauka hag̃ua peteĩ kyse pukúva rekove. Pe tembiapo pu'aka ha'e omoag̃uive hag̃ua peteĩ mba'e tuja rérape peteĩ ta'ãnga pyahu.

The Recognition

About the A' Design Award Fiero

Jiang Hu Kagua Ryru Alcohólico Rehegua ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Jiang Hu Kagua Ryru Alcohólico Rehegua ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Jiang Hu Kagua Ryru Alcohólico Rehegua oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei