Pláta Mba'eñongatuha · 2023
Snow Zero Mba'eryru Ñuãha
by China Resources Snow Breweries Ltd.
- A' Design Award Pláta 2023 in Mba'eñongatuha
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 30,143
- Verification code C0BB4EA7BB · Verify this award
Colors
About Snow Zero Mba'eryru Ñuãha
Snow Zero ha'e peteĩ ñuãha apopyre (packaging design) y hyjuipáva iñarcohol'i ha ikaloría mbovývape g̃uarã. Pe téra Zero he'ise pyharepyte, ojehecháva peteĩ paha ha peteĩ ñepyrũramo avei. Pe infinito ra'ãnga oĩva ñuãha ári ohechauka pe je'aporã opave'ỹva rehegua temiandu. Pe papapy 0 ojejapo peteĩ metal hykuéva ra'ãngáicha mbohapy hendáguio (efecto tridimensional) ohechauka hag̃ua peteĩ he vevúi ha piro'ýva. Umi ta'ãnga oĩva botéllape oipuru pe ta'ãnga arte ñepyrũhare rembiapo reko oguereko hag̃ua peteĩ jehecha tenondegua rehegua. Umi botélla y tykyra'ãnga oguerekóva ikatu ojoaju juru ha juru rupi, upéicha mokõi botélla ojapo peteĩ infinito ra'ãnga pyahu. Ojepuru aluminio lata ha botélla vídriogua.
About the A' Design Award Pláta
Snow Zero Mba'eryru Ñuãha ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Snow Zero Mba'eryru Ñuãha ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Snow Zero Mba'eryru Ñuãha ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- Zero is the low alcohol and low calorie hard sparkling water dedicated to the z generation. Its package design features the infinity symbol, which vividly interprets the endless happy hours consumers can get when savoring the hard sparkling water. Additionally, the illustrations on bottles are elaborately designed based on pioneer visual art such as Expressionism and Memphis, creating strong aesthetic appeal to the z generation who have a fancy for pretty things.
- Dimensions & Packaging
- Bottle: 288 ml height- 222 mm
Can: 330 ml height- 145 mm - Tags
- Alcohol Packaging, Gen Z, Hard Sparkling Water, Pioneer Visual Art, Font Effect of 3D Liquid Metal
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- The challenge of the project laid in how to stand out in the crowded market of essentially identical products and to catch eyes of consumers in the consumption scenarios. For this end, the package design applies the font effect of 3D liquid metal on the figure 0 to visually convey the low calorie and refreshing taste of the product, quite striking and impressive. The illustrations of various art styles are also adopted to reinterpret what the ZERO can be, exuding a coherent vibe of futurism.
- Research
- In light of the preferences of the z generation, the design team labeled the hard sparkling water as ZERO to denote the infinite enjoyment it brings and the midnight for people to indulge in revelry. The ZERO is expected to create a mental habitat for the z generation to take their stress and disguise off and to show their true personalities in the leisure moments.
- Inspiration
- The hard sparkling water is subtly named as Zero to symbolize the midnight, a time to enjoy revelry and welcome a new day. The continuation Zero implies is encapsulated and visualized by the infinity symbol, to connote the endless enjoyment offered by the hard sparkling water. For stronger aesthetic appeal, the figure 0 takes on the font effect of 3D liquid metal, which exudes a striking futuristic style to make the package design match the consumption scenariosmore closely.
- Project Duration
- The design and development of ZERO started in Beijing, in September 2021. It will be introduced to the market in China, in August 2023.
- Operation Flow
- With the uniquely designed water drop shape, any two bottles can be connected mouth to mouth to form a new infinity symbol. This subtle shape design boasts much playfulness, and offers every consumer a new approach to socializing and interacting with others.
