Happy Petty Mymba Rembi'u Jokuaha by Luo Heng is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.
BrónseMba'eñongatuha· 2023
Happy Petty Mymba Rembi'u Jokuaha
by Luo Heng
Client: Shenzhen Megacombine Technology Co., Ltd
A' Design Award Brónse Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Happy Petty Mymba Rembi'u Jokuaha
Happy Petty ha'e peteĩ jokuaha ojejapóva mbarakaja rembi'u peguarã. Ko serie oiporu poteĩ ta'anga ava rechaka, ha peteĩ-teĩ ta'anga oñemboja peteĩ mbarakaja rembi'u apytéra ndiferentévape. Ao, sa'y ha ta'anga mba'e oñemoambue peteĩ ta'anga rechakágui ambuévape, upéicha rupi opa jokuaha oguereko iñapytu'ũ jehegui. Ta'anga rechaka oñembohapeje umi ta'anga hérava umi ta'anga guasu ha umi kuimba'e kuña reko porãva rehe. Oñeiporu sa'y hesakãva ojehecha porã hağua ha oñemombyrỹ hağua tradisiónpe oĩva mymba rembi'u jokuaha rehegui. Ko ta'ãnga ojerure omombe'u hağua avakuéra ha mymba oĩjoáva ára ko'ãgagua.
The Recognition
About the A' Design Award Brónse
Happy Petty Mymba Rembi'u Jokuaha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Happy Petty Mymba Rembi'u Jokuaha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Happy Petty Mymba Rembi'u Jokuaha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a kind of pet cat food that combines fashion figures and art. Through six unique character images to correspond different types of cat food, through different characters of cloths, colors, elements, reflecting highly personalized character images and product packaging, also to meet the needs of the female customers. Happy Petty creates a unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand.
- Dimensions & Packaging
- Width 200mm, Depth 300mm, Height 330mm, Weight 6.8kg
- Tags
- Cat Food, Pet, Happy Petty
- Design Challenge
- We hope to convey a concept of the coexistence of modern people and pets. Inspired by famous painting figures and fashion celebrities, we use bright colors to attract consumers' attention and break through the traditional pet packaging design.
We designed six unique characters of cat food to meet the diversity of cat-loving people's choice. Through the change of clothes, colors and elements of different characters, we can reflect the highly personalized characters and product packaging. - Research
- This is a kind of pet cat food that combines fashion figures and art，unique fashion brand image, conveys the aesthetic trend of pets and young people with visual language, creates an interesting and very different brand, and solves the needs of brand identification.
Pets bring us not only companionship, but also the source of happiness and healthy life. Therefore, the packaging design also wants to convey the concept of coexistence between modern people and pets. - Inspiration
- More and more people regard pets as one of their family members, so they have higher and higher requirements for pet products. However, most of the pet packaging design in the market are very traditional. Therefore, we hope to use the creative idea of combining famous person and famous painting with pets to convey the concept of coexistence of people and pets through design.
- Project Duration
- The project started in Shenzhen in June 2021 and the design was completed in December 2022
- Patents
- Copyright：Shenzhen Megacombine Technology Co., Ltd
- Team Members
- Design Director
Luo Heng
Illustrator
Li Shuangshuang/ Xiao Liping
3D Designer
Wan Shiwei/Wang Zhangjian - Image Credits
- Copyright：Shenzhen Megacombine Technology Co., Ltd
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