Zhuojiu Kaguy Ryru Ñuãha by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.
ItajuMba'eñongatuha· 2023
Zhuojiu Kaguy Ryru Ñuãha
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia New Smartpackaging Co., Ltd
A' Design Award Itaju Winner in Mba'eñongatuha Category
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The Design
About Zhuojiu Kaguy Ryru Ñuãha
Zhuojiu ha'e peteĩ ñuãha (embalaje) ojejapóva kaguy chinaguápe g̃uarã. Pe ryru rysýi ojegueru hácha rehegua, peteĩ mba'e ojehecháva mbarete rechaukaha ramo. Pe karameg̃ua okapegua ojejapo yvyra ojeporujeýva-gui ha ohechauka peteĩ jeka, ha'ete ku hácha omboja'o va'ekue. Pe ryru ojejapo vídro-gui. Ndojeporúi impresión pe karameg̃ua ni pe ryru ári, ha pe producto réra ojehai tatapỹi reheve. Pe karameg̃ua orekó 300 milímetro yvatekue, 180 milímetro pukukue ha 120 milímetro ipekue. Pe ryru orekó 180 milímetro yvatekue. Pe karameg̃ua yvyraguigua ikatu oñeñongatu ha ojeporujey upe rire mbojeguaha ramo.
The Recognition
About the A' Design Award Itaju
Zhuojiu Kaguy Ryru Ñuãha ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Zhuojiu Kaguy Ryru Ñuãha ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Zhuojiu Kaguy Ryru Ñuãha omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Zhuo (Drinking)", whose original meaning is to pour and drink wine, is from the poem " Drinking Alone under the Moon" by the ancient Chinese poet Li Bai. Therefore, from the perspective of strength, concretized the thoughts and feelings of the image by skillfully integrating " hard" and "soft" into the axe and mountains and trees, so that people can imagine the flavor of this Chinese Liquor when they see this packaging of ethereal beauty at a glance.
- Dimensions & Packaging
- The box is 300mm high, 180mm long and 120mm wide. The bottle is 180 mm high
- Tags
- strength, ecology, hardness, wine
- Production Technology
- Product composition: The container is made of glass. The outer packaging is cut from raw wood. No printing process is used on boxes and bottles and the main product names are engraved with charcoal.
- Design Challenge
- In the early stage of this product, we had difficulty assembling waste wood into boxes. Later, this problem was solved by reaching an agreement with the wood factory.
- Research
- This project is based on the environmental protection concept of no process and no pollution. In this way, reuse the waste wood blocks and the products can be reused as ornament later.
- Inspiration
- The inspiration of the wine bottle shape comes from the "axe" that represents power, so use "power" as the design idea to express the spirit of Chinese Liquor Drinking. The appearance of the bottle is reminiscent of an axe. The box is made of wood with a crack split by the axe, thus expressing the fiery taste of the Chinese Liquor with rigidity and destructive power.
- Project Duration
- The project will be started in Shenzhen in March 2022, completed in August 2022, and exhibited in Shenzhen in August 2022.
- Operation Flow
- This project is designed and manufactured in China. The design, all detailed specifications and mass production of the product were completed within 12 months in China.
- Team Members
- Chairman: Huang Hua
General Manager: Yang Mingyu
Design Manager: Xie Yi
Designer: Cheng Tiansheng
three-dimensional: Ma Zhicheng
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