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Qingjiu Kaguy Ryru Ñemboty by Shenzhen Jinjia New Smart-pkg Co., Ltd

Qingjiu Kaguy Ryru Ñemboty by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.


PlátaMba'eñongatuha· 2023

Qingjiu Kaguy Ryru Ñemboty

by Shenzhen Jinjia New Smart-pkg Co., Ltd

Client: Shenzhen Jinjia new Smartpackaging co.,Ltd

A' Design Award Pláta Winner in Mba'eñongatuha Category

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The Design

About Qingjiu Kaguy Ryru Ñemboty

Qingjiu ha'e peteĩ ñemboty ñemoha'anga ojejapóva kaguy kuñanguéra peguarãva rehe. Pe botella ojejapo vídriogui ha pe karameguã okapegua oñembohekove foil stamping rupive. Pe botella rete oñemoha'anga kuña rete rehegua ha ohechauka peteĩ teko yvatete ha porãva ombojoajúva Kuarahyresẽ ha Kuarahyreike arandu. Peteĩ jehai kyre'ỹva botella yvategua oñembojoavy pe yvygotyogua sỹimavagui. Pe karameguã rete oñemboja'o tairenda karẽva rupive omomandu'áva tete rehe. Pe karameguã orekóva 300 mm ijyvatekue, 120 mm ipukukue ha 115 mm ipekue. Pe ñemboty ojepe'a henondégui ha pe iñapytĩha ojepe'a oñembojeréva rupive.

The Recognition

About the A' Design Award Pláta

Qingjiu Kaguy Ryru Ñemboty ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Qingjiu Kaguy Ryru Ñemboty ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Qingjiu Kaguy Ryru Ñemboty ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
Dimensions & Packaging
The box is 300mm high, 120mm long and 115mm wide.
Tags
Women, whisky, bionic, elegant, packaging
Production Technology
The bottle is made of glass and the packaging is foil stamped.
Design Challenge
The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
Research
This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
Inspiration
Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
Project Duration
The project will be started in Shenzhen in April 2022, completed in August 2022.
Operation Flow
Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
Team Members
Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng

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