Pláta Mba'eñongatuha · 2023
Hainan Beer Serveza Ryru Ñemboty
by China Resources Snow Breweries Ltd.
- A' Design Award Pláta 2023 in Mba'eñongatuha
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 31,595
- Verification code 8910339AFF · Verify this award
Colors
About Hainan Beer Serveza Ryru Ñemboty
Hainan Beer ha'e peteĩ serveza ryru ñemboty diseño oñemoheñóiva Hainan yvy porã ha iñarandukuégui. Pe botella itaverágui ojejapóva oguereko ta'anga oñemboykepyréva (relieve) ojeguerúva yguasu ojepytáva, yga veve, mba'erendy yvate (faro), coco máta ha guyra yguasupeguágui, ha ijysaja po'i omoneĩ ojejagarra hag̃ua peteĩ po añónte. Pe lata aluminiogui ojehai tinta thermochromic-pe, upévare peteĩ sello ta'anga ojekuaave ohóvo pe ro'y oguejývo oñemboro'y aja. Pe karameg̃ua okapegua ojejapo kuatia kraft-gui ha ijysaja peteĩ valija-icha. Ko ryru ñemboty ombojoaju pe serveza upepegua tenda porã ha peteĩ teko py'aguapy upepeguáva ndive.
About the A' Design Award Pláta
Hainan Beer Serveza Ryru Ñemboty ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Hainan Beer Serveza Ryru Ñemboty ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Hainan Beer Serveza Ryru Ñemboty ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
- Dimensions & Packaging
- 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm - Tags
- beer, localization of design, Hainan, cultural elements, Hainan style
- Production Technology
- glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
- Design Challenge
- To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
- Research
- This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
- Inspiration
- Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
- Project Duration
- The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
- Operation Flow
- The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
