Pláta Mba'eñongatuha · 2023
Zhong Yuan No. 1 Ka'ay Ryru Ñemboty
by Tiger Pan
- A' Design Award Pláta 2023 in Mba'eñongatuha
- CLIENT: Xinyang Wenxin Tea Co., Ltd
- Estimated Number of Design Views: 30,806
- Verification code C0399040E3 · Verify this award
Colors
About Zhong Yuan No. 1 Ka'ay Ryru Ñemboty
Zhong Yuan No. 1 ha'e peteĩ ryru ñemboty apopyre Maojian ka'ayrã, peteĩ ka'ay China ymaguare oñeñotỹva yvyty escalonada-pe. Ka'ay he vevúi ha kirirĩgua rupi, pe ryru ojejapo iporã asy ha ijaguara'ỹvape. Pe ka'ay ryru ojejapo tinplate-gui embossing ha oro stamping reheve, ha oñembojoaju matte ha varnish ñemboguapy. Pe ryru akã ojoguáva ñanembomandu'a peteĩ ka'ay mono'õhára oiporúva akãngao. Pe okapegua kaha ojejapo kuatia oñembosako'ipyre rupi ha oñemboty peteĩ sã ijysajáva rehe, ojegueruva'ekue ka'ay ñemitỹhára óga ymaguare rovetã ryepy jehecharãgui. Ka'ay rogue añetegua omoporã pe sã.
About the A' Design Award Pláta
Zhong Yuan No. 1 Ka'ay Ryru Ñemboty ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Zhong Yuan No. 1 Ka'ay Ryru Ñemboty ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Zhong Yuan No. 1 Ka'ay Ryru Ñemboty ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Press Kit
- Unique Properties
- Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
- Dimensions & Packaging
- Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm - Tags
- tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
- Production Technology
- The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
- Design Challenge
- Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
- Research
- As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
- Inspiration
- The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
- Project Duration
- The project lasts 4 month, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
