Brónse Mba'eñongatuha · 2023
Yunnan Baiyao Techãi Rapo Jokuaha
by Tiger Pan
- A' Design Award Brónse 2023 in Mba'eñongatuha
- CLIENT: Yunnanbaiyaogroup Co., Ltd
- Estimated Number of Design Views: 20,110
- Verification code 1ECAD92021 · Verify this award
Colors
About Yunnan Baiyao Techãi Rapo Jokuaha
Yunnan Baiyao ha'e peteĩ jokuaha diseño mitãnguéra techãi rapo peguarã. Marca rekove ha'e arai mitã, oñemboheraguávo hérante, "yun" he'iséva arai. Ko rekove ojehecha heta jehechaukapy resa rupive, oipe'a haguã heta ára. Ta'ãnga ojejapo mitãnguéra ta'ãnga jehai rechaukápe, oipyhy haguã sy kuéra apysa estante ári. Kaha kuéra ojeguereko oñemoĩ haguã tesãi térã tenondepegua, ha kaha frutilla ojoaju ha ohechauka peteĩ frutilla guasuvéva ta'ãnga. Jokuaha ojejapo PLA-gui, oñembyai vaʼerã mokõi guive diez jasy peve.
About the A' Design Award Brónse
Yunnan Baiyao Techãi Rapo Jokuaha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Yunnan Baiyao Techãi Rapo Jokuaha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Yunnan Baiyao Techãi Rapo Jokuaha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Tiger Pan
