Momenten Y'u Jokohatarã E2W Studio omba'apóva

Momenten Y'u Jokohatarã E2W Studio omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2023

Momenten Y'u Jokohatarã

E2W Studio -gua

Mba'eporuhára: E2W Studio

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

12,286

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #146150 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Momenten Y'u Jokohatarã Rehegua

Momenten ha'e peteĩ jokohatarã ojejapo peteĩ vino burbuja sa'ỹigua sa'ỹva'e, oñemyengoviáva lata pochyetépe. Pe marca réra he'ise pe momento porã hoy'a hağua, ndaha'éi ivaikuéra térã imboguetakuéra. Pe identidad visual ojejapo umi personaje "bubble monster" héravagui, ojekuaáva peteĩ táva michĩ, ojejapóva umi signo de puntuación rehe. Peteĩteĩ monstro apoyke ohechauka peteĩ sa'ỹ, ha umi forma mbeguekatúva ha'e umi sa'ỹ mbegue g̃uarã, ha umi forma karẹ̃va ha'e umi sa'ỹ hasỹva g̃uarã, péva ombohovái umi ojoguávape ojuhu hağua isa'ỹ oipotáva. Peteĩ línea diffusion, héra KAI, omoañete avei ko ñeporandu jeguaru ha ñembosarái. Ko diseño oñemohu'ã 2021-pe.

Jeguerohory

A' Design Award Brónse Rehegua

Momenten Y'u Jokohatarã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Momenten Y'u Jokohatarã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Momenten Y'u Jokohatarã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Tuichakue ha Ñemyenyhẽ: Depth 180mm x Height 140mm
Ñe'ẽ Rape: Wonderful, Vogue, Party, Happy, Open-Minded
Ñeapopy Tecnología: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Diseño Jepy'apy: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Ñesẽheka: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inspiración: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Proyecto Ára Tuichakue: The project was completed in 2021.
Mba'apo Rape: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Ta'ãnga Mba'eñemoneĩ: N/A