Mugo Etiqueta Soda Embotellado rehegua by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.
BrónseMba'eñongatuha· 2023
Mugo Etiqueta Soda Embotellado rehegua
Client: Tanya Dunaeva
A' Design Award Brónse Winner in Mba'eñongatuha Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo Etiqueta Soda Embotellado rehegua
Mugo soda oguereko irundy mba'eichagua bebida: Mocktails, Limonada, Jarabe Ky'a ha Energético. Opaite receta oñemoheñói exclusivamente. Pe enfoque original producto oñemoheñoihápe oikotevẽ peteĩ enfoque similar Diseño Empaque-pe. Pe solución ko problema-pe ha'e tipográfico. Oñemopyenda diseño etiqueta clásica bebida alcohólica tradicional ha hepyetãva, ha katu ojehechauka haguã originalidad ha novedad producto rehegua, oñembojeheja jey clásico-kuéra significativamente. Pe estructura diseño multicapa ha contrastante ojapo diseño ijeheguíva ha ojehechaporãva.
The Recognition
About the A' Design Award Brónse
Mugo Etiqueta Soda Embotellado rehegua ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Mugo Etiqueta Soda Embotellado rehegua ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Mugo Etiqueta Soda Embotellado rehegua ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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