Milk Fit Mba'yru Ñemoha'anga by Li Huang

Milk Fit Mba'yru Ñemoha'anga by Li Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2023

Milk Fit Mba'yru Ñemoha'anga

by Li Huang

Client: Shiny Meadow

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #148433

View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Fit Mba'yru Ñemoha'anga

Milk Fit ha'e peteĩ mba'yru ñemoha'anga kamby pyahu vevúi peguarã. Pe botella ojejapo PET ipoguasúva ha ohechaukáva porã ipype guáva, PE guigua ahoja'i (tapa) ha BOPP guigua kuatia'atã reheve, ome'ẽva chupe peteĩ mba'e ojoguáva vídriope ha ohechaukáva porã pe kamby. Peteĩteĩva aty oguereko mbohapy botella 450 milílitro peguáva. Peteĩ mbarakaja hovy'imi, ojehechaukáva opaichagua ñembo'ýpe, ha'e pe mba'e ojehecha tuichavéva. Pe sa'y hovy he'ise pe farm rekoha potĩ ha hesãiva. Umi ta'anga'i jeipuru jey rehegua kuatia'atãpe omoirũ pe temiandu ñangareko rekoha rehe. Pe mbarakaja avei ombojoaju pe producto peteĩ ñemyakãrapu'ã mymba rape rehe opytáva pytyvõrã ndive.

The Recognition

About the A' Design Award Pláta

Milk Fit Mba'yru Ñemoha'anga ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Milk Fit Mba'yru Ñemoha'anga ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Milk Fit Mba'yru Ñemoha'anga ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Dimensions & Packaging: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Tags: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Production Technology: PET high permeability bottle
PE bottle cap
BOPP label
Design Challenge: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Research: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspiration: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Project Duration: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Operation Flow: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Team Members: Li.Huang