Plant Professor Tembi'u Mbojái by Hangzhou Chancemate Tech Corp.

Plant Professor Tembi'u Mbojái by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2023

Plant Professor Tembi'u Mbojái

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Verified Award Winner

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Colors

The Design

About Plant Professor Tembi'u Mbojái

Plant Professor ha'e peteĩ mbojái serie peteĩ marca tembi'u yvyty rehegua g̃uarã, oñemboguatáva umi mitã rusu táva pegua Chína-pe. Pe ãry ojahéi umi dumpling ky'a'ỹva, jelly ha kafégui. Peteĩ estilo visual peteĩ ombojoaju opa serie ha ombyaty umi marandu ingrediente ha caloría rehegua peteĩ sistema identificación-pe. Umi dibujo figurativo ha gráfico abstracto ojepysyrõ tekotevẽ'ỹre oñeñotỹ hag̃ua peteĩ mba'e vy'a. Umi etiqueta yképe ohechauka pe marca, pe producto ha pe ingrediente ratio. Umi caja mbykymi ojejapo kuatia recicla vévagui, oñemondohápe tinta ambiente rayhupáva, ha oĩporã oike hag̃ua peteĩ bolsa-pe.

The Recognition

About the A' Design Award Brónse

Plant Professor Tembi'u Mbojái ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Plant Professor Tembi'u Mbojái ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Plant Professor Tembi'u Mbojái ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie