The Donn Whiskey Irlandagua Malta Peteĩ-gui Tiago Russo and Katia Martins omba'apóva

The Donn Whiskey Irlandagua Malta Peteĩ-gui Tiago Russo and Katia Martins omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2023

The Donn Whiskey Irlandagua Malta Peteĩ-gui

Tiago Russo and Katia Martins -gua

Mba'eporuhára: The Craft Irish Whiskey Co.

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

47,316

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #149368 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

The Donn Whiskey Irlandagua Malta Peteĩ-gui Rehegua

The Donn ohechauka imichĩvéva The Craft Irish Whiskey Co. línea-pe; ha'e peteĩ oike tape marca tepykue fundamentales-pe ha peteĩ experiencia ñemoherakuãva ko producto térã opaichagua mba'e CIWC omoheñóiva rehe. Ndaipóri accesorios oñemboyke, ndaipóri detalle michĩetereíva. Peteĩ diseño botella disruptivo ha destacado-gui, peteĩ caja transparente ñemoherakuãva peve, puruhára ikatu ojuhu opaite componente ikatúva ome'ẽ añetépe experiencia whiskey perfecto peteĩ táva. Vaso, pipeta ha ita, opavave oñangarekoite porãite gamuza respaldo caja-gui, omoheñói peteĩ vitrina segura accesorios-gui, oñembohoryve tacto suave cuero detalles-gui.

Jeguerohory

A' Design Award Itaju Rehegua

The Donn Whiskey Irlandagua Malta Peteĩ-gui ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ The Donn Whiskey Irlandagua Malta Peteĩ-gui ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. The Donn Whiskey Irlandagua Malta Peteĩ-gui omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Tuichakue ha Ñemyenyhẽ: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Ñe'ẽ Rape: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Ñeapopy Tecnología: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Diseño Jepy'apy: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Ñesẽheka: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
Inspiración: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Proyecto Ára Tuichakue: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
Mba'apo Rape: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Aty Rembiguái: Tiago Russo
Katia Martins
Jose Augusto
Ta'ãnga Mba'eñemoneĩ: The Craft Irish Whiskey Co.