Patisserie Chez Mikki Ñembojape by Sherry Kuo

Patisserie Chez Mikki Ñembojape by Sherry Kuo is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2023

Patisserie Chez Mikki Ñembojape

by Sherry Kuo

Client: Patisserie Chez Mikki

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner
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Colors

The Design

About Patisserie Chez Mikki Ñembojape

Patisserie Chez Mikki, peteĩ tembi'u he'ẽ renda Tokyo-pe oĩva, oñeha'ã ojejapo iñambuéva peteĩ mercado ojorairõva rupive peteĩ ñembojape diseño pyahu. Pe mba'e ojejaposéva ha'e omoĩ peteĩ mba'e oñevendéva iñambuéva ha ombarete pe marca imagen omoheñóivo peteĩ identidad imbarete orekóva peteĩ ñehesa'ỹijo ojoajúva omombe'upa hag̃ua peteĩteĩva producto mba'e ijojaha'ỹva. Pe rediseño osẽva oguereko sa'y pastel ha ñe'ẽmondo katupyry omoheñói peteĩ joajuha emocionál umi hembijáiha ndive, ogueru jeventa minorista ojupíva ha oipytyvõ pe comunidad local pe diseño pyahu oñemoĩ guive.

The Recognition

About the A' Design Award Fiero

Patisserie Chez Mikki Ñembojape ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Patisserie Chez Mikki Ñembojape ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Patisserie Chez Mikki Ñembojape oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Dimensions & Packaging: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Tags: Branding, Typography, Pastry, Words, Colors
Production Technology: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Design Challenge: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Research: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inspiration: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Project Duration: This redesign had been applied to Chez Mikki packaging since 2020.
Operation Flow: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Image Credits: Hsin-Hui Kuo, Hidetsugu Watanabe