Shochu X Ñembojaha Ñemoheñói by Kota Sagae - Saga Inc is a highly esteemed winner of the very prestigious 2023 A' Design Award Itaju in Mba'eñongatuha Jejapo Competition Category.
ItajuMba'eñongatuha· 2023
Shochu X Ñembojaha Ñemoheñói
Client: Shochu X
A' Design Award Itaju Winner in Mba'eñongatuha Category
Verified Award Winner
Verify Award Status for #149895The Design
About Shochu X Ñembojaha Ñemoheñói
Oñemoheñói Shochu X marca pyahu ñembopyahu rehe guarã, peteĩ empresa omoheñóiva valor pyahu perspectiva ko'ãgagua guive shochu-pe guarã, peteĩ ka'u ypykue ojejapo Kyushu tenda-pe, Hapõ-pe. Oñeha'ã ko marca ndome'ẽi mba'éichapa ka'u valor añoite ha katu avei omombe'u porã tekoha ha tekove ndive joaju. Ojeporu botella ra'ãnga ha teramoĩ Occidental ka'u-icha, katu oñembojuajúpe ta'ãnga ñemoheñói jeguaha Hapõ mba'éichapa ndive ha estética michĩvéva oikuave'ẽ hag̃ua tekoha ñemoirũ Occidental ha Oriental apytépe ha tapicha arapaguakuéra vy'a ojoajúva socialmente ko shochu rupive.
The Recognition
About the A' Design Award Itaju
Shochu X Ñembojaha Ñemoheñói ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Shochu X Ñembojaha Ñemoheñói ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Shochu X Ñembojaha Ñemoheñói omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was made for a rebranding of Shochu X, which is a company that has been creating new value from a modern perspective for shochu, a traditional spirit produced mainly in many parts of the Kyushu region in Japan. The design work was done focusing on the fact that this brand does not simply offer the value of alcoholic beverages, but also places great importance on the relationship with food culture and lifestyles.
- Dimensions & Packaging
- Bottle size: Φ85mm, H175mm
- Tags
- Japanese-style, minimal, luxury, fusion, lifestyle
- Inspiration
- Shochu is a distilled spirit similar to whiskey, but it can be made from ingredients such as rice, sweet potatoes, brown sugar, as well as barley. After producing unprocessed shochu by single distillation, it can be aged for a long time in ceramic bottles, enamel tanks, or wooden barrels. And just like whiskey, different shochu are sometimes blended to create complex and diverse flavors. To match the diversity of the product, a different appearance was applied to different flavor in the design. In addition, based on the social significance of alcoholic beverages’ existence, which is to connect people, the emphasis was placed on the design that blends multi-ethnic cultures, as well as an affinity with lifestyle from a global perspective. To achieve this goal, a combination of a bottle shape and label normally used for Western spirits was adopted. However, in contrast to this, a graphic design with a Japanese-style pattern and minimalist aesthetics was incorporated to express the cultural fusion between the West and the East and people’s happiness that is being socially connected with this shochu as global citizens beyond national borders.
- Team Members
- Creative Director：Kota Sagae
Art Director：Kota Sagae
Designer：Kota Sagae
Creater：Keisuke Hashimoto
Marketing Director：Daiki Okabe
Production Maneger：Miwa Nishii - Image Credits
- Saga inc.
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