Longyu Kaguairã Jeguru Apo by Wang Lina is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2023

Longyu Kaguairã Jeguru Apo

by Wang Lina

Client: Shenzhen Jingxi Creative Packaging Design Co., Ltd

A' Design Award Brónse Winner in Mba'eñongatuha Category

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Colors

The Design

About Longyu Kaguairã Jeguru Apo

Longyu ha'e peteĩ jeguru apo kagua kaguairãme guarã. Ko diseño oipuru pe tradisiónpe Chinape guarã mbói tuvicha (dragón) rehegua ha umi irundy pa (24) ára arai (solar terms) rehegua. Pe kagua orekóva peteĩ mbói tuvicha rape jehechauka relieve-pe, ojejapóva peteĩ molde añónte reheve, ha peteĩ textura ojeikutúva ohechaukáva pe tiémpo tekotevẽva oñemoheñói porã haguã pe kaguy. Pe iñakãngu ojejapo vidrio cristal-gui, orekóva metal-pe relieve textura. Pe kaja ojejapo kuatia biodegradable-gui, ha ipúa 190 milímetro, 125 milímetro ha 310 milímetro. Pe kaja ijoyvyva (split) ndojehejái ojeike destructiva peteĩ jey año, upéicha rupi ko jeguru ikatu ñañongatu ha ñamboavevy jey oiko haguã mesa ári ojehechauka haguã.

The Recognition

About the A' Design Award Brónse

Longyu Kaguairã Jeguru Apo ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Longyu Kaguairã Jeguru Apo ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Longyu Kaguairã Jeguru Apo ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sauce wine packaging design that promotes the traditional Chinese dragon culture. The visual effect of the oriental dragon flying in the sky is the worship of the dragon totem in ancient times and the inheritance of the traditional Chinese dragon culture. The combination of solar terms means that a good bottle of wine needs time to settle, and the chiseled texture of the bottle body symbolizes the spirit of ingenuity, and a good bottle of wine can only be brewed after time. The wine box is made of environmentally friendly and degradable materials. The structure design adopts the box type of split display to reduce the one-time structure of destructive opening. The process is simplified to the extreme. The awareness of environmental protection packaging is applied to the actual product design. After the product is used, it can As a table display, it has a decorative effect and a secondary use of ornamental home art, which greatly improves the environmental protection of packaging.
Dimensions & Packaging: The size of the wine box is 190mm × 125mm × 310mm. The size of the wine bottle is 85mm × 85mm × 25mm. The effect of the dragon totem of the wine bottle adopts the integrated mold opening of relief, combined with the integrated mold release of knocking texture, to achieve the elegant and exquisite integrated molding feel. The bottle cap adopts the glass crystal cap, with the texture of metal relief, and the materials collide with each other, presenting a bold visual effect.
Tags: Chinese traditional dragon culture, Chinese 24 solar terms, 12-month Chinese culture, flying dragon sees adults in Tianli, time-honored chisel patterns reflect the ingenuity of good wine and quality, creative design of high-end quality liquor, green design, dragon flying sky The wine stands on the ground, the two poles of the universe and the world are constantly evolving.
Production Technology: The material of the wine box is made of biodegradable environmentally friendly paper. The box structure is designed in a split style, and the non-environmental design of the destructive one-time opening is abandoned. High quality, creating an ecological and simple visual effect.
The wine bottle design is integrated into the mold, and the wood grain and the glass are translucent to create a visual hammer that collides with each other. Combined with minimalist craftsmanship, it gives people the most pure, clean, and intuitive experience. Delicate and indistinguishable, it further demonstrates the majestic momentum of the flying dragon in the sky, just like flying through the clouds.
Design Challenge: How to solve product problems for customers through design
Inspiration: Inspired by the oriental dragon in traditional Chinese culture, the visual symbol of the flying dragon surrounded by a 360-degree dragon creates a combination of dragon culture and ancient astrological culture, and integrates classic auspicious elements into wine culture, forming a romantic relationship between dragon and wine. The dragon flies to the sky, the wine stands on the ground, the universe is polarized, the heaven and the earth are created, and life is endless. The ancients believed that the dragon was an auspicious thing and the master of wind and rain. It is a metaphor for the good wishes of things in their heyday.
Project Duration: It began in Shenzhen in June 2022, ended in January 2023, and was listed and exhibited in Shenzhen in April 2023.
Operation Flow: First enter into the discussion of new product development needs, give an analysis of the corresponding brand design for the liquor market research, and then enter the creative brainstorming of designers, we start to dig deep into the dragon culture, and differentiate the exclusive dragon culture that belongs to the brand Performance is the first step we need to make the biggest breakthrough. The next step is to implement the creative design stage. Through continuous sketches and scheme optimization, we have determined our graphic design, and finally the successful proofing of the product, and the actual product returns to the real life market. in the combination. Our design service is not only that, but we will continue to serve products in the future.
Patents: 申请号或专利号：202230831957.6
发文序列号：2023021300957740
申请人或专利权人：深圳龙誉酱酒有限公司
发明创造名称：酒瓶（龙誉银龙）