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Naked Nature Bar Tembi'u Michĩmi by Angela Spindler

Naked Nature Bar Tembi'u Michĩmi by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.


BrónseMba'eñongatuha· 2023

Naked Nature Bar Tembi'u Michĩmi

by Angela Spindler

Client: Depot Creative

A' Design Award Brónse Winner in Mba'eñongatuha Category

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The Design

About Naked Nature Bar Tembi'u Michĩmi

Naked Nature oñe'ẽ peteĩ mundo oñembojoajúvape jey tekoha rehe. Pe diseñador omoheñói diseño ha estrategia verbal marca-pe g̃uarã avei opavave diseño embalaje rehegua. Marca hy'a oñehechauka tipografía tuicha ha negrita rupive, ojejapova po rupi ha opu'ãva embalaje-gui, ohechaukáva umi hy'a oĩva ryepýpe ndaikatúi ojejoko. Marca ñe'ẽ ñembosarái ha añeteguáva avei embalaje. Bar tekomokõi ojehechakuaa imba'e sostenible rupive, oipurúvo peteĩ envoltorio ikatúva oñembo'a compost-pe óga-pe. Umi SRT oñeimprimi CMYK-pe peteĩ sa'y específico ndive ha peteĩ barniz acuoso satinado opaite hendáicha.

The Recognition

About the A' Design Award Brónse

Naked Nature Bar Tembi'u Michĩmi ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Naked Nature Bar Tembi'u Michĩmi ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Naked Nature Bar Tembi'u Michĩmi ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging
Compostable rewind (@home)
Tags
Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology
Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge
Securing vibrant colours on an uncoated compostable stock
Inspiration
We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration
12 months, Sydney Australia
Operation Flow
Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members
Angela Spindler, Designer /Creative Director

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