Jelly Fresh Mba'e he'ẽmbyrã Ryru by Rodrigo Chiaparini

Jelly Fresh Mba'e he'ẽmbyrã Ryru by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2023

Jelly Fresh Mba'e he'ẽmbyrã Ryru

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award Pláta Winner in Mba'eñongatuha Category

26,196

Verified Award Winner

Verify Award Status for #150413

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jelly Fresh Mba'e he'ẽmbyrã Ryru

Jelly Fresh ha'e peteĩ ryru rehegua jehechauka peteĩ mba'e he'ẽmbyrã ku'i aty ojejapóva pira ñembosako'irã. Ko diseño oñemoheñói pe kuatiahaipyre me'ẽhára mitã ra'anga rehe ha ogueromandu'a pe jepokuaa yma oñeñuãvo pira pyahu kuatiápe. Peteĩ ta'anga kuatiahaipyre me'ẽhára mitãgua ojehe'a tai apopyre, ñemohenda ha ta'anga apopyre ndive ojejapo hag̃ua peteĩ juaju umi ojoguávandi. Pe aty oguereko mbohapy he'ẽ ha mokõi ryru ysaja, upéicha umi mba'e he'ẽmbyrã ndahasýi ojepuru kotypy jekaruhápe. Peteĩ ñemohenda pyahu ha potĩ, sa'y jeporavo iñambuéva reheve, oipytyvõ umi lata ojekuaa porã hag̃ua estante ári.

The Recognition

About the A' Design Award Pláta

Jelly Fresh Mba'e he'ẽmbyrã Ryru ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Jelly Fresh Mba'e he'ẽmbyrã Ryru ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Jelly Fresh Mba'e he'ẽmbyrã Ryru ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, fish brand, packaging seasoning design
Production Technology: It's a Concept Design Project.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin