Chilled Milk Kartõ Kazuo Fukushima and Haruka Takeuchi omba'apóva

Chilled Milk Kartõ Kazuo Fukushima and Haruka Takeuchi omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2023

Chilled Milk Kartõ

Kazuo Fukushima and Haruka Takeuchi -gua

Mba'eporuhára: Meiji China Investment Co.,Ltd.

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

17,340

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #150429 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Chilled Milk Kartõ Rehegua

Kamby pyahu he'ẽ porã ikatu ome'ẽ añoite umi vaka oñemongakuaáva tenda porãme. Umi vaka oguereko sãso oike hag̃ua tembi'u oñembyeja'opáva tembiaporã ojueheguáva ndive. Pe inspiración ha'e umi vaka calidad iporãitereíva ko apopyrã rehegua. Pe calidad iporãvéva ojekuaa ñeha'ã kuatiápe sa'yju rupive, ha umi ta'ãnga ojejapo pópe he'ise pe he'ẽ porã tekoha ypykuéragui. Avei, ka'a vaka jurúpe he'ise tenda porã omongakuaápe. Vaka ra'ãnga sa'yjúva ha'e peteĩ símbolo ko apopyrã rehegua. Ha oĩ porã mercado chino-pe g̃uarã.

Jeguerohory

A' Design Award Fiero Rehegua

Chilled Milk Kartõ ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Chilled Milk Kartõ ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Chilled Milk Kartõ oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
Tuichakue ha Ñemyenyhẽ: 950ml: Width 70mm x Depth 70mm x Height 232mm
450ml: Width 70mm x Depth 70mm x Height 140mm
200ml: Width 70mm x Depth 70mm x Height 87mm
Carton material: recyclable paper
Cap material: recyclable plastic
Ñe'ẽ Rape: China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
Ñeapopy Tecnología: Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour.
Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
Diseño Jepy'apy: The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
Ñesẽheka: Analysis of luxury supermarkets where products are sold.
Competitive analysis in internet sales.
Analysis of consumer in the market.
Packaging design analysis of the Japanese market.
Inspiración: Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
Proyecto Ára Tuichakue: The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
Mba'apo Rape: First, analyze the market and understand the current situation
Next, perform target analysis to verify what kind of design consumers want.
Third, brand analysis, analyze how it has advantages over competing products.
Fourth, develop creative ideas.
Fifth, Start the design. Make it an original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patente-kuéra: Copyrights belong to Meiji China Investment Co.,Ltd. 2022.
Aty Rembiguái: Creative Director: Kazuo Fukushima
Graphic Designer: Haruka Takeuchi
Illustrator: Mai Senoo
Account Director: Xu Xuehua
Ta'ãnga Mba'eñemoneĩ: Photographer: Zhu Jie