Waggner Coffee Kafé Jehepyrũha by Wallrus Design Studio

Waggner Coffee Kafé Jehepyrũha by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2023

Waggner Coffee Kafé Jehepyrũha

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #151041

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Waggner Coffee Kafé Jehepyrũha

Waggner Coffee ha'e peteĩ jehepyrũha ojejapóva peteĩ Alemania kafé marca-pe g̃uarã. Pe bolsa oguereko ta'anga tuja Alemania yvyra ovetã, ojejapóva estilo linear-pe, ha pe marca rechaukaha oĩ mbytépe. Pe rechaukaha ohechauka peteĩ guasu oguapýva hóga ryepýpe ho'úvo kafé, hendive peteĩ tesape jehegui, ha upéva ombojoja umi tapicha opáywáva pyharekue ha ho'úva kafé. Pe jehepyrũha ojejapo rotograbado-pe, peteĩ kafé bolsa metalizada ári, oguerekóva 100 réra 70 réra 280 milímetro. Pe tembiapo rembipota ha'e pe marca ojekuaa porã hag̃ua umi negocio estante henyhẽvape.

The Recognition

About the A' Design Award Fiero

Waggner Coffee Kafé Jehepyrũha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Waggner Coffee Kafé Jehepyrũha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Waggner Coffee Kafé Jehepyrũha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio