Odaya Home Ñembohysý Elena Gamalova omba'apóva

Odaya Home Ñembohysý Elena Gamalova omba'apóva ha'e rembiporuarã oñemba'eguaséva 2023 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2023

Odaya Home Ñembohysý

Elena Gamalova -gua

Mba'eporuhára: ODAYA Home

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

12,373

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #151176 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Odaya Home Ñembohysý Rehegua

Odaya Home ñembohysý oikotevẽ ohechauka tembiapo katupyry encaje ojejapóva po rupive ha tepykue simbóliko umi adorno. Pavo ra'ãnga, mba'e tenondegua Odaya Home Care and Love Collection peteĩhápe, ha'e ñangarekohára ypykue óga rehegua. Ñembohysý ñemoheñói omoheñói pavo ra'ãnga peteĩ kuãrahy hovy rape porãitéva, ombojekuaáva encaje ñemoheñói. Marca remiménte oñeñe'ẽ caja ñeme'ẽ rehegua takýpe, ha kuatia sũi iporãitéva oguerekóva marca ñe'ẽpoty "You belong and this is home, Odaya Home" ome'ẽ peteĩ ñembohysý ñembotavy ao mandyju satén porãitévape g̃uarã.

Jeguerohory

A' Design Award Fiero Rehegua

Odaya Home Ñembohysý ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Odaya Home Ñembohysý ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Odaya Home Ñembohysý oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Tuichakue ha Ñemyenyhẽ: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Ñe'ẽ Rape: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Ñeapopy Tecnología: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Diseño Jepy'apy: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Ñesẽheka: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Inspiración: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Proyecto Ára Tuichakue: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Mba'apo Rape: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Patente-kuéra: Copyrights belong to Elena Gamalova, 2023.
Ta'ãnga Mba'eñemoneĩ: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home