The Wine Bag Ñemohenda by Antonia Skaraki

The Wine Bag Ñemohenda by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Brónse in Mba'eñongatuha Jejapo Competition Category.

BrónseMba'eñongatuha· 2024

The Wine Bag Ñemohenda

by Antonia Skaraki

Client: The Wine Bag

A' Design Award Brónse Winner in Mba'eñongatuha Category

17,784

Verified Award Winner

Verify Award Status for #152156

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Wine Bag Ñemohenda

Ojejapo exclusivamente Lidl-pe guarã, peteĩ Edición Limitada Navidad-pegua ramo, AS omoheñói ñemohenda 1.5 litro vino caja-pe semi-seco-pe guarã, cliente The Wine Barrel-pe guarã. Pe envase oñemoheñói ojehechávo peteĩ bolsa po ichugui, oñembojoapy elementos dorados orekuaávo ambiente festivo ha ome'ẽvo sensación de lujo. Oñemoinge textura cuero-gua ombotuichave hekove, ome'ẽvo aspecto realista ha hepy. Oñemohu'ã haĝua transformación, oñembojoaju peteĩ juky pytã tirante ramo, ome'ẽvo autenticidad bolsa diseño-pe.

The Recognition

About the A' Design Award Brónse

The Wine Bag Ñemohenda ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ The Wine Bag Ñemohenda ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. The Wine Bag Ñemohenda ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
Dimensions & Packaging: Paper Box Width 250mm x Depth 100mm x Height 185mm
Tags: WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
Production Technology: The package is a bag in box for wine. The outside is paperback.
Design Challenge: Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
Research: Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
Inspiration: Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
Project Duration: The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
Operation Flow: Product was distributed in all Lidl supermarkets throughout Greece.
Team Members: creative director: Antonia Skaraki and art director: Andreas Deskas