Shede Spirit Oriental Wisdom Kaguy Ryru Ñemboty Songbai Wang, Yao Wu and Xuan’ang Pu omba'apóva

Shede Spirit Oriental Wisdom Kaguy Ryru Ñemboty Songbai Wang, Yao Wu and Xuan’ang Pu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2024

Shede Spirit Oriental Wisdom Kaguy Ryru Ñemboty

Songbai Wang, Yao Wu and Xuan’ang Pu -gua

Mba'eporuhára: Shede Spirits Co., Ltd

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

43,706

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #152685 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Shede Spirit Oriental Wisdom Kaguy Ryru Ñemboty Rehegua

Shede Spirit Oriental Wisdom ha'e peteĩ karameguã jopói ojejapóva peteĩ kaguy chinagua-pe g̃uarã. Ko diseño ombojoaju pe marca Weiqi ndive, pe ñembosarái mesa arigua ojekuaáva avei Go ramo. Umi kaguy ryru oñemohenda Weiqi ita hũ ha morotĩcha, ha iforma apu'áva ojejagarra porã pópe. Ojeavri jave pe karameguã ojehecha peteĩ Weiqi ñembosarái ymaguare oñemoha'angáva gráficamente. Oĩ avei ipype Weiqi ita ryru ha peteĩ Weiqi tablero, ikatu hag̃uáicha oñeñembosarái oñemboy'u aja pe kaguy. Pe karameguã ojejapo kuatia kraft corrugado-gui ani hag̃ua oñemombo heta materiál rei.

Jeguerohory

A' Design Award Pláta Rehegua

Shede Spirit Oriental Wisdom Kaguy Ryru Ñemboty ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Shede Spirit Oriental Wisdom Kaguy Ryru Ñemboty ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Shede Spirit Oriental Wisdom Kaguy Ryru Ñemboty ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Tuichakue ha Ñemyenyhẽ: 312mm*312mm*142mm
Ñe'ẽ Rape: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Ñeapopy Tecnología: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Diseño Jepy'apy: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Ñesẽheka: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Inspiración: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Proyecto Ára Tuichakue: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Mba'apo Rape: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Aty Rembiguái: Songbai Wang,
Yao Wu,
Xuan’ang Pu