Pazhu Winery Ajépa Kaguy Mo'ãha by Yanhui Zhang

Pazhu Winery Ajépa Kaguy Mo'ãha by Yanhui Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2024

Pazhu Winery Ajépa Kaguy Mo'ãha

by Yanhui Zhang

Client: Wuhan PUFINE Creative Technology Co., Ltd.

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pazhu Winery Ajépa Kaguy Mo'ãha

Pazhu Winery ha'e peteĩ mo'ãha ijoyke porã itapykue apopyre uva kaguýpe, oñemboguatáva Tibet-pe. Pe karameguã okuéra ojogua Potala Palacio-pe, ha sa'yju yvyku'i ha pytã kirũ ha'e umi color principal. Pe PET etiketa ojejapo peteĩ pintura ultravioleta 9 colórpe. Umíva ojehecha ta'anga vy'agua, umi bandera ñembo'e, uva rakã ha umi tymba ko távape guare, ojejapóva estilo regional-pe. Pe papapy 3716 he'ise altitude pe winery oĩháme. Oñeñemboyke rire pe caja yvate gotyo, ojehecha kuérape umi yvyty jerekuéra apopyre. Pe caja regalo omoĩ 112 x 112 x 380 milímetro.

The Recognition

About the A' Design Award Fiero

Pazhu Winery Ajépa Kaguy Mo'ãha ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Pazhu Winery Ajépa Kaguy Mo'ãha ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Pazhu Winery Ajépa Kaguy Mo'ãha oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
Dimensions & Packaging: Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm
Tags: Tibet, extremely high altitude, national features, Pazhu Winery
Production Technology: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
Design Challenge: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
Research: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
Inspiration: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
Project Duration: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Operation Flow: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
Team Members: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Cheng Lianfang