Eidon Avec Cerveza Ryryipyre Lin Zhang and Chengbin Jiang omba'apóva

Eidon Avec Cerveza Ryryipyre Lin Zhang and Chengbin Jiang omba'apóva ha'e rembiporuarã oñemba'eguaséva 2024 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2024

Eidon Avec Cerveza Ryryipyre

Lin Zhang and Chengbin Jiang -gua

Mba'eporuhára: China Qingdao Eidon Avec Beer Ltd.

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

11,126

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #153437 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Eidon Avec Cerveza Ryryipyre Rehegua

Eidon Avec ha'e peteĩ caja regalo-rã ojejapóva peteĩ serie de tasting-pe irundy cerveza artesanal-gua. Pe set orekóva irundy botella aluminio-gua, peteĩ-teĩ 250 milímetro ijyvate, peteĩ caja okapegua ryepýpe oguerekóva 420 milímetro ipuku, 270 milímetro ijyvate ha 130 milímetro ipypuku. Irundy ilustración original ojejapo ipóre ojekuaáva ha upéi ojehesa'ỹijo digital-pe, peteĩ-teĩ cerveza-pe g̃uarã. Ko'ã arte oguerekóva peteĩ ñe'ẽ mombe'u mítico oñemomýiva umi leyenda europeo ha pe arte cervecero-gui. Pe botella tuichaite hína omeẽ tenda para peteĩ imagen ohesapéva porã. Ko set avei iporã ojemeẽ hag̃ua regalo-rã umi fiesta aja.

Jeguerohory

A' Design Award Brónse Rehegua

Eidon Avec Cerveza Ryryipyre ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Eidon Avec Cerveza Ryryipyre ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Eidon Avec Cerveza Ryryipyre ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Tuichakue ha Ñemyenyhẽ: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Ñe'ẽ Rape: Craft beer design，China design，illustration design
Ñeapopy Tecnología: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Diseño Jepy'apy: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Ñesẽheka: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspiración: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Proyecto Ára Tuichakue: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Aty Rembiguái: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng