Guyuelongshan Kaguy arrósgui China-pegua Ñuã (Empaque) by Yuejun Chen

Guyuelongshan Kaguy arrósgui China-pegua Ñuã (Empaque) by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2024

Guyuelongshan Kaguy arrósgui China-pegua Ñuã (Empaque)

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

A' Design Award Pláta Winner in Mba'eñongatuha Category

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Verified Award Winner

Verify Award Status for #153976

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Kaguy arrósgui China-pegua Ñuã (Empaque)

Guyuelongshan ha'e peteĩ ñuã (empaque) apopyre kaguy arrósgui Zhejiang, China-guápe g̃uarã. Ko kaguy ojejapo tembiapo ymaguare rupive ha oguereko sa'i alkohol, upévare ojeporukuaa ára ha ára umi mitãrusu ha mitãkuña ho'úvape g̃uarã. Pe ñuã osegi China yvy ra'anga porãngue rape, ha pe mba'yru rete ohechauka yvyty, y ha kuarahy reike. Ko apopyre oipota omopyahu umi kaguy arrósgui ñuã ymaguare rechaka meme ha ohechauka Oriente arandukuaa peteĩ tape pyahu rupive. Pe ñuã ipe 340 mm, ipypuku 130 mm ha ijyvate 150 mm.

The Recognition

About the A' Design Award Pláta

Guyuelongshan Kaguy arrósgui China-pegua Ñuã (Empaque) ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Guyuelongshan Kaguy arrósgui China-pegua Ñuã (Empaque) ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Guyuelongshan Kaguy arrósgui China-pegua Ñuã (Empaque) ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.