Jiao Yu Gin Gin Botella Ñuãha Apopyre by Laizhou Distillery

Jiao Yu Gin Gin Botella Ñuãha Apopyre by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2024

Jiao Yu Gin Gin Botella Ñuãha Apopyre

by Laizhou Distillery

Client: Laizhou Distillery

A' Design Award Pláta Winner in Mba'eñongatuha Category

37,924

Verified Award Winner

Verify Award Status for #154181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiao Yu Gin Gin Botella Ñuãha Apopyre

Jiao Yu Gin ha'e peteĩ ñuãha apopyre ojejapóva peteĩ gin ojejapóvape Sichuan, China-pe g̃uarã. Pe botella itaverapy hovy azul-va oguereko hete po'i ha ikarẽva, takuára jepokaha ta'ãngajo'a hi'ári. Umi ta'ãngajo'a ohechauka takuára jepokaha arandukuaa Sichuan ha Chongqing yvypehẽgua. Pe ta'ãngajo'a ape ome'ẽ jejagarra porã ha ñeñandu iñambuéva ojoysýi rupi. Peteĩ kuatia takuáragui ijapóva ha ikatúva oñembyai tekove rupive, ohechauka pe mba'e marandu hesakãva ñemohenda ha sa'y ojoavýva rupi. Peteĩ tapõ oak yvyragui ijapóva omboty pe botella ha oheja oñemboty jey oñeporúpa rire. Pe itaverapy, kuatia ha tapõ ikatu oñemoambue jeporurã.

The Recognition

About the A' Design Award Pláta

Jiao Yu Gin Gin Botella Ñuãha Apopyre ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Jiao Yu Gin Gin Botella Ñuãha Apopyre ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Jiao Yu Gin Gin Botella Ñuãha Apopyre ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen