Itsso Slimtissue Kuatia'atã Ryru Tissue-pe g̃uarã by Hyung-Woo Park

Itsso Slimtissue Kuatia'atã Ryru Tissue-pe g̃uarã by Hyung-Woo Park is a highly esteemed winner of the very prestigious 2024 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2024

Itsso Slimtissue Kuatia'atã Ryru Tissue-pe g̃uarã

by Hyung-Woo Park

Client: Itsso Slimtissue

A' Design Award Pláta Winner in Mba'eñongatuha Category

32,611
Verified Award Winner
Verify Award Status for #154540

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Itsso Slimtissue Kuatia'atã Ryru Tissue-pe g̃uarã

Itsso Slimtissue ha'e peteĩ tissue tova mopotĩha ryru iporãitéva, hete po'i ha apu'áva. Iñemoha'anga ou takuágui, hete po'i takuára rakãicha ha iñahoja karẽ. Hete guasu ojejapo kuatia'atã especial-gui, ikatúva ojeimprimi opa hendápe 360 grado-pe ojehecha porã hag̃ua pe marka. Umi tissue ojejapo 100 porciento takuára pulpa-gui mokõi ahojápe. Pe ryru ivevúi ha ipo'i, upévare ndahasýi ojegueraha ha oike porã mba'yrumýi kaguakuaha ryrúpe. Ojeporupa rire umi tissue, pe ryru ikatu ojeporu jey 50 hendáicha, techapyrãramo mba'e ñongatuha térã lapi ryrúramo.

The Recognition

About the A' Design Award Pláta

Itsso Slimtissue Kuatia'atã Ryru Tissue-pe g̃uarã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Itsso Slimtissue Kuatia'atã Ryru Tissue-pe g̃uarã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Itsso Slimtissue Kuatia'atã Ryru Tissue-pe g̃uarã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is designed as a premium tissue case, and the body, which can print 360 degrees, enables efficient and attractive advertising.
Dimensions & Packaging: Weight: around 80g, Size: 68 x 180mm, Body Material: Specialty paper, Tissue: 100% Bamboo Pulp(2-layers)
Tags: Tissue Packaging, Bamboo Tissue, Environmentally friendly, Slim-case
Production Technology: The main body is made of paper, so there is no restrictions on printing. It also has a systematic infrastructure that enables high-quality design and one-stop printing, production and distribution.
Design Challenge: Facial tissues, represented by Kleenex, have long been made in the form of squares. Naturally, people are used to square shapes. So how will cylindrical tissues be perceived by people? I was very worried about that. In addition, we had to conduct a market survey on what diameter the cylindrical tissue case should be to fit the cup holders of various sizes currently in use.

It was a challenge to people's stereotype that facial tissue cases are all square. In addition, we put a lot of thought and effort into such a design that provides convenience in real people's lives and can even be used as interior props.
Research: Why do all facial tissue cases have to be square shapes? The idea that started from the question was born into a slim cylindrical tissue design. Slim tissues enable neat and sophisticated spaces and allow for more space use than square tissues.
Inspiration: Inspired by the shape of bamboo, it is designed with a slim body like bamboo stems and curved lids, and tissues are also made from 100 percent bamboo pulp.
Lightweight and slim, easy to carry, and easy to use in car cup holders.
Project Duration: This product is designed, developed, and produced at Joint Creative Co., LTD. in Seoul, South Korea, in September 2023.
Operation Flow: A good design even thinks about the environment. After you finish using the tissue, you can reuse the tissue box in more than 50 different ways, including various storage boxes, pencil holders, flower pots, food storage boxes, vehicle ashtray, and trash cans.
Team Members: Creative Director and Brand Manager, Hyung-woo Park
Image Credits: Joint Creative Co., LTD. 2023