Miok Kamby Cerveza Ryru Mba'yru Apopyre by Iris Fan

Miok Kamby Cerveza Ryru Mba'yru Apopyre by Iris Fan is a highly esteemed winner of the very prestigious 2024 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.

PlátaMba'eñongatuha· 2024

Miok Kamby Cerveza Ryru Mba'yru Apopyre

by Iris Fan

Client: Miok

A' Design Award Pláta Winner in Mba'eñongatuha Category

32,338

Verified Award Winner

Verify Award Status for #155700

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Miok Kamby Cerveza Ryru Mba'yru Apopyre

Miok ha'e peteĩ mba'yru apopyre (packaging design) kamby cerveza oñevendéva lata-pe g̃uarã. Ko mboy'u ombojoaju kamby he'ẽ ha hái cerveza vevuikuéra ndive, ha oguereko probiótico ha alcohol sa'i. Pe apopyre remiandu ha'e ñembojehe'a. Miok letra ovevéva jerére, mokõi mba'e hykúva rehegua oñembojoaju oiko hag̃ua peteĩ forma pyahu. Pe ñe'ẽ ojehecháva ha'e imbarete, hekokatupyry ha hory. Pe logo ha'e mba'e tuichavéva pe lata ári, upévare pe marca ndahasyiete ojekuaa hag̃ua ñemuhame. Peteĩteĩ lata oguereko 375 mililitros. Pe mba'yru sistema oguereko jopói ryru, mondoha ryru ha ryru ojegueraha kuaáva, oñevende hag̃ua internet rupive ha ñemuha rupive.

The Recognition

About the A' Design Award Pláta

Miok Kamby Cerveza Ryru Mba'yru Apopyre ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Miok Kamby Cerveza Ryru Mba'yru Apopyre ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Miok Kamby Cerveza Ryru Mba'yru Apopyre ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimensions & Packaging: 375mL per can
Tags: Mixing, Milk Beer, Packaging, Can, Miok
Production Technology: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Design Challenge: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Research: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiration: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Project Duration: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Operation Flow: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patents: Copyrights belong to IBEA, 2021
Team Members: Iris Fan
Image Credits: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao