The Dance of Nature Etiketa Ka'agui rehegua by Ximena Ureta

The Dance of Nature Etiketa Ka'agui rehegua by Ximena Ureta is a highly esteemed winner of the very prestigious 2024 A' Design Award Fiero in Mba'eñongatuha Jejapo Competition Category.

FieroMba'eñongatuha· 2024

The Dance of Nature Etiketa Ka'agui rehegua

by Ximena Ureta

Client: Fedrigoni Self-Adhesives

A' Design Award Fiero Winner in Mba'eñongatuha Category

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Colors

The Design

About The Dance of Nature Etiketa Ka'agui rehegua

Ñe'ẽ Aranduka: Ñana Jeroky ha'e etiketa kuéra ojejapóva kuatro klase de kaguy paraguáicha ha'e opytáva Latinoamérica retãgui. Umi etiketa oñemboguapy kuatia ojeporujeýva ári, ojejapóva fibra ojeporúva mboyve ha ojepuru rire. Peteĩteĩ etiketa ohechauka peteĩ yvy ojehecharamóva, oĩháme umi tekove ha yvy mbaʼe kuéra oiko oñondivepa jekupytýpe. Aravo hovyũva ojejapo pe merlot-pe g̃uarã, ha aravo óro-icha pe malbec-pe g̃uarã. Pe arte ojejapo watercolor kuéra yva rehegua tinta reheve, ha pe letra hakuãpe ojejapo pópe. Umi etiketa avei oiko kuatia rechauka ramo umi bodega ha ojapóva packaging-pe g̃uarã.

The Recognition

About the A' Design Award Fiero

The Dance of Nature Etiketa Ka'agui rehegua ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ The Dance of Nature Etiketa Ka'agui rehegua ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. The Dance of Nature Etiketa Ka'agui rehegua oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.
Dimensions & Packaging: Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm.
Tags: Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
Production Technology: The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.
Design Challenge: The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.
Research: Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
Inspiration: A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand.
Project Duration: This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
Operation Flow: This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
Patents: All rights reseved Ximena Ureta.
Team Members: Art Direction and Design: Ximena Ureta
Image Credits: Image #1, #2, #3, #4, #5 Jorge Brantmayer.