Vintagience Sake Botella Ñuãha Apopyre by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 A' Design Award Pláta in Mba'eñongatuha Jejapo Competition Category.
PlátaMba'eñongatuha· 2024
Vintagience Sake Botella Ñuãha Apopyre
Client: Shunbin inc.
A' Design Award Pláta Winner in Mba'eñongatuha Category
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- Verified Award Winner
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The Design
About Vintagience Sake Botella Ñuãha Apopyre
Vintagience ha'e peteĩ ñuãha apopyre sake japonés ymaguare peguarã, oñemotuja'akue ciencia rembiapokue rupive. Pe botella rekoite omomandu'a pohã ryru ymaguare, ombojoajúva pe ñemotuja rape ciencia ndive. Peteĩ mimbi sa'y jehasa pe etiqueta ári, ojejapóva prisma impresión rupive, ohechauka mba'éichapa ojoaju umi ary puku, ñemotuja ciencia rape ha pe sake apohára ñeñangareko. Umi tai ojejapo lámina jehesyvõ rupive (foil-stamping), ha katu pe símbolo mark ha aravopapaha po'ãnga oñembohyapu'ã (embossing). Umi aravopapaha po'ãnga ohechauka ára ohasa meméva pe ñemotuja aja. Pe karameguã atã oipuru lámina holográfica omoambuéva isa'y tesape ojere rupi.
The Recognition
About the A' Design Award Pláta
Vintagience Sake Botella Ñuãha Apopyre ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Vintagience Sake Botella Ñuãha Apopyre ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Vintagience Sake Botella Ñuãha Apopyre ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
- Dimensions & Packaging
- Bottle size: 100mm (W) x 224mm (H) x 69mm (D)
Box size: 132mm (W) x 239mm (H) x 103mm (D) - Tags
- Sake, Japanese Sake, Vintage Sake, Package design
- Production Technology
- To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
- Design Challenge
- For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
- Research
- The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
- Inspiration
- To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
- Project Duration
- This brand launched in Iga, Japan, in November 2023.
- Operation Flow
- This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
- Patents
- Trademark: 2023 Carrier Car Service Co., Ltd.
- Team Members
- Creative Director: Hisamichi Kasai
Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Project Manager: Hisashi Kobayashi
Producer: Takahide Toyonishi
Planner: Kenji Nakajima
Copywriter: Aki Kamei
Photographer: Katsumi Nakao, Yoshihiro Yamamoto - Image Credits
- Shunbin Co., Ltd.
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